A RECORD 2019 FOCUSES THE LENS FOR OUR 2020 VISION

By December 27, 2019A Note from Shelley

NEW YORK (Dec. 27, 2019) – A Note from Shelley Tanner, SanovaWorks CEO/President

SanovaWorks had a remarkable year in 2019, and we expect more of the same in 2020. Our products, conferences, and partnerships enjoyed record numbers in growth and sales. Our digital content platforms proved popular among the health care practitioners they aim to serve. SanovaWorks’ commitment to giving back was fueled by our employees’ drive toward more social and ecological responsibility. The SanovaWorks 2020 Vision lays the groundwork for increased numbers and quality technology to deliver the content that is provided for the clients and customers we serve.

ODAC & SOCU had Record Attendance

Our returning conference ODAC Dermatology, Aesthetic and Surgical Conference (ODAC) had a record attendance in 2019 – 850 registered attendees, and is currently registering for our 2020 conference.

Skin Of Color Update (SOCU) showed up with a new name and, not only had record attendance, it “sold out on Broadway”, and proved once again to be the leading dermatology conference in the US. 

JDD & DiR Increased Content Publication

Their partner publications and study programs Journal of Drugs in Dermatology, (JDD) launched a brand new website, manuscript portal, continuous publishing model and relaunched the popular podcast.

Dermatology in Review exam study system launched a new study guide to support study with “Boards of the Future”. Derm in Review also announced a new editorial board.  

Next Steps in Dermatology, the popular lifestyle blog for Derm in Review, has taken off with an online following that has increased since its debut.

SanovaWorks in Partnership with GW

In a partnership with George Washington University, we worked together with the  Cancer Center and Hematology and Oncology (CEHP) department to grow their educational programs and support their ever-growing portfolio of programs. In 2019, with the CME support of CEHP, SanovaWorks produced the conferences Hematology Update 2019, Oncology Update 2019,  and Hematology and Medical Oncology Best Practices 2019, and Hematology and Oncology Online Home Study Program. The leaders in their respective medical fields presented on topics with new and consistently updated information.

Giving Back at SanovaWorks

Giving back to causes and communities that are near-and-dear to our hearts is part of our company culture and creed.  Primarily driven by our employees, our sense of corporate responsibility is notable as well.

As a remote company, SanovaWorks makes an environmental impact every day. By not having a typical “office building” we reduce paper waste, minimize electricity usage, and eliminate commuter transportation pollution. We value being environmentally conscious, as a company and as individuals. 

Environmental Awareness Month

Annually we acknowledge April as Environmental Awareness Month. Employees vote on which eco-friendly organization to donate to.  This year, as a group we picked Natural Resources Defense Council, whose mission is to help protect the air, land, water, and wildlife from forces of pollution. 

Think Green & Get Some Green

Our “Think Green & Get Some Green” competition gives employees the opportunity to share their environmentally-conscious and energy saving tips and resolutions.  The top 3 winners this year included:

  1. always ask for an electronic receipt instead of paper, as it reduces waste and BPA in your system
  2. unplug laptops, microwaves, and other electronics when not in use
  3. install a rain barrel as an easy way to conserve water

Additionally this year we extended to our clients an eco-friendly starter pack, inclusive of a reusable straw, tote bag, and cutlery.

Volunteer Month

Giving back is also our way of engaging on a personal level with our colleagues, which is especially important for building camaraderie and culture at a virtual company.  Every September, we encourage employees to participate in Volunteer Month because we believe that acts of service, in addition to charitable contributions, are hugely impactful. In  2019 we closed the company for a day so that everyone could participate. SanovaWorks employees take Volunteer Day as an opportunity to get together and bond over their shared interests in giving back.

Morris Heights Health Center & SanovaWorks Connection

Annually in December for the past 11 years, SanovaWorks has run a drive to donate toys, books, and coats to Morris Heights Health Center (Bronx, NY). One of our employees worked as an AmeriCorps VISTA at Morris Heights many years ago, where she coordinated the “Reach Out and Read” program. We love partnering with this organization — both to give back to the local community here in NYC and honor the personal connection to our company.

Additionally in 2019 we made a financial donation to an organization, providing new toys to 1,800 NYC families in deep financial need during the Christmas season. This special contribution was the inspiration of another SanovaWorks employee. 

SanovaWorks Shares Our 2020 Vision

After record attendance and sold out conferences, we are in search of larger venue for SOCU and ODAC in the next year. New digital content on the JDD website is coming in 2020….stay tuned! SanovaWorks is expanding our digital media to increasingly provide the content in the formats that health care practitioners want and are engaging with.  

The SanovaWorks 2020 Vision will provide tools that improve the lives of patients by delivering the healthcare education that professional audiences need and want, creatively and strategically.

Luciana Nofal, Vice President of Marketing and Client Relations shares her insights, “A new decade calls for a new approach to healthcare marketing communications. SanovaWorks enters 2020 with data-driven strategies utilizing artificial intelligence, voice search optimization, and social media influencer marketing. SanovaWorks connects the elusive brand experience with engaging, consumable content across print, live and digital platforms.” 

And our Vice President of Operations, Caroline Barrett adds, “In 2020 we will continue to support environmental protective initiatives and organizations, and we’ll continue to encourage and build a culture of volunteering and charity. Just how exactly our support of these causes will manifest will be informed by the ideas and energy of our employees!”

I’m so proud to call SanovaWorks my professional home, and to call my colleagues there my friends.

Cheers to a healthy and prosperous 2020 to our extended SanovaWorks family, our partners, our HCPs and all our clients and customers.

Shelley Tanner, CEO/President,  SanovaWorks