All Posts By

Shelley Tanner


By | Leadership

NEW YORK, (November 26, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Guest Post

Laura Kline-Taylor

Leadership Within

How executives create sustainable growth and transformation on their teams and within themselves.

Whether its raising our children, operating in the organizations we serve, contributing to a project in a team context, or running a small business, were all leading. A leader’s style not only creates results and successes but is also created by the micro responses to the challenges and circumstances she encounters while leading. Women leaders especially feel the tugging of our competing leadership roles. Many of us are mothers or caregivers. If we’re not responsible for other humans biologically or as legal guardians, we may land these responsibilities by way of the professional roles we occupy. When the stakes are high and the stakeholders are relying on results, the range of roles and responsibilities can seem at once exhilarating and burdensome. 

A leader in the throes of competing commitments may be stretched too thin to effectively walk her own talk, but if she doesn’t, she will likely experience setbacks, delays, and other challenges. These challenges may render her leadership less potent if she is concerned more with optics than with embodying a mission and vision, and thus, lose the opportunity to model authenticity for her team. This misalignment may result in partial buy-in from stakeholders, complicated policies, contradictory expectations, and high-stress environments.

With a willingness to focus on the coherence of her thoughts, words, and actions, a leader can experience more of her personal power, more ease in achieving goals, and greater fulfillment in relationships while she also models this for her teams.

The first step to leadership realignment is to identify which of the three distinct aspects of your personal leadership listed below you least honor, as this will be the culprit for your life lacking cohesion as well as the portal through which to create more impactful and sustained successes.

Inner Voice: Thoughts and Beliefs

Your Inner Voice is the running commentary about your life and work. This voice constantly measures the gap between your intention and your results, and tends to compare, judge, and assess your success while simultaneously collecting evidence of lack or inefficiency, negative feeling, or unmet needs. This voice is relentless, and when left unexamined, can be rife with criticism, unchecked assumptions, cultural biases, fear, and ego.

When a leader’s command of this personal domain is underdeveloped she may find herself agreeing to or engaging in activities she doesn’t actually enjoy. She may feel like she’s going through the motions of life but that she’s the sight of the greater purpose behind it all.

If this is you, you may have spent a long time not trusting yourself and your intuition and be more practiced at second-guessing yourself than you are at following the voice screaming “No, I want something different!” Maybe you’ve gone along with the requests and ideas of a supervisor, spouse, or friend and whereas at first, it was convenient, in doing so you’ve lost your own vision and voice.

This gives the experience of purposelessness and not trusting yourself. This can also plant a seed of doubt in your leadership credibility among team members who may sense, but not be able to articulate what exactly isn’t inspiring them to action. 

Outer Voice: The expression of your thoughts and beliefs

The Outer Voice is your words. The way you express your internal thoughts and beliefs may be a carbon copy of the voice in your mind, or you may adapt them to appear a certain way by the outside world or to meet some external expectation or cultural norm.

When the expression of your authentic voice wavers between truths, a leader may find herself perpetually in opposition to or at odds with the people in her life and her relationships may seem complicated to manage. 

If this is you, you may think it’s better to tell people what they want to hear to get them off your back or avoid confrontation, Perhaps you do so, knowing you believe something else and so you placate your counterparts and colleagues and take action on your own thoughts and beliefs behind their backs.

You may live one truth at home (“My job is so demanding!”) and another at work (“My family is so needy!”) or you may align with the belief that “if you want something done right, you must do it yourself.” You have likely heard yourself say “better to ask forgiveness than permission.”

This gives the experience of feeling productive and in control in the short term, but also one of being alone, being “better than” or “less than”, and not in authentic communication or relationship. This leader’s teammates may find themselves completing busy work or projects they don’t fully buy into, operating with inaccurate assumptions, or wasting time on irrelevant tasks due to unclear expectations. 

Action: The follow-through

If the personal leadership domain of taking action is where your promises fall short, you may share your best intentions to impress people while knowing deep down that you won’t actually deliver because you’re already overcommitted and undersupported. 

This is the secret strategy of successful, yet overwhelmed leaders who practice this and other similar strategies. While they may keep the balls in the air, they likely also perpetuate imposter syndrome, perfectionistic habits, or they may suffer from the ailments of leaders who haven’t yet fully owned their “No.” 

If this is you, you may truly intend to review that proposal or look into that book recommendation someone you admire mentions, but then “forget”, or delay actually doing so until some external deadline or milestone pushes you to follow through.

This gives the internal experience of looking good, while always scrambling or performing for praise or validation from an outsider. This leader’s colleagues may dread meetings or fear the conversation will just be lip service if the team has to follow up on requests. This may lead to their questioning the reliability of this leader’s word. 

Identify Your No-Flow Zone

Your No-Flow Zone is the area above in which authenticity falters most. By continuing to operate with this integrity breakdown, your ability to perform at peak capacity as a leader is interrupted every time you repeat the pattern of inauthenticity in the ways you do.

Refer to the descriptions above to nail down the area that you least honor, or where your leadership most lacks cohesion.  Then, ask yourself, how might that be creating a block to your flow as a leader and contributing to a crack in your foundation by not “walking your talk”?

Now, refer to the example statements in this sample from my ebook, available for download to start your own No-Flow List. Consider the areas of money, career, romance, parenting, family, friends, health, security, etc. to expose the full picture of your personal leadership impact. 

The practice of looking at your list and adding to it daily will shed light on the specific ways this habit blocks your potential and will expose the places where you can start to close the gap between your intention and your impact. This will help you take your leadership to the next level because the confidence and integrity that come from knowing you’re honoring your message for others will become apparent in the conversations you have while networking, negotiating, or parenting.  

Because a leader who takes herself on, as well as the organizations, the people, and programs she’s passionate about radiates an authority that speaks for itself, and that her target audiences, partners, and other followers will subscribe to as well. 

For support in your leadership realignment, use this link to sign up for a complimentary session with Laura, and explore your No Flow Zone as well as the opportunities that exist for you when you’re aligned and fully leverage your leadership potential. 

Laura Kline-Taylor is an Executive Life & Business Coach who works with career-driven women and entrepreneurial spirits who are also interested in powerful motherhood. She helps leaders (many of whom also self-identify as Chief Executive Mothers) plug into the belief that women leaders can design her own version of having “it all.” First, she must quit trading one aspect of a life she loves for another. From there, we create the communities and environments that can support her current circumstances, hold her vision, and sustain her “all”.
Learn more about Laura:


Schedule an Appointment with Laura to get started on Leadership Within.
Breast Cancer Awareness Month


By | A Note from Shelley

NEW YORK, (October 8, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Breast Cancer Awareness Month is always time to reflect on my personal experience. 

In 2014, I was diagnosed with stage 3 b metastatic breast cancer.  And because of my experience with meditation, I was able to walk into that journey with a strong and stable mindset that this was not necessarily a bad thing. At times I felt almost like a “cancer fraud,” because I was getting so much joy out of learning how to handle it in the best possible way. I showed up every day and learned what it was like to accept this thing that I had no control over.

I am a skier, and my meditation teacher Kadam Morten Clausen of the Kadampa Meditation Center New York City, often uses skiing as an analogy for our practice, because for an experienced skier, a bump, a mogul, is something you are looking for, the challenge that you want. So I went into this cancer journey with that skier mentality: that feeling of — “Isn’t this what you’ve been training for?” It was like the boots-on-the-ground experience of the big things we talk about in Dharma.  Sickness. Possibly dying. It really upped the ante, and I had to accept moment by moment what was happening.

I began to realize that most of the things we worry about haven’t actually happened. They are just thoughts in our minds. It’s like Mark Twain said, “I’ve suffered a great many catastrophes in my life. Most of them never happened.” So where can you be peaceful? In the clarity of your own mind, in the freedom and flexibility of this moment. We talk about “living in the now,” but having cancer gave me this real opportunity — this knowledge that if you truly live in the now, you won’t experience the suffering of things that haven’t happened. And it worked. It totally worked.  Now I’ve had no evidence of recurrence of the disease for a number of years, and I also don’t spend any time at all worrying about it.

In a way, finding a positive approach to dealing with cancer was like learning to do a breathing meditation. It’s on the same continuum. When you do a breathing meditation, you begin to realize, if I can hold my mind on the sensation of the breath for one moment, I can do it for five, or ten. And that peace starts to come in, and you know that it’s possible to be better than you are now. You can recognize that potential and gain that confidence in your own experience. So I was able to go into something of a much higher intensity than whatever crappy mind I had this morning when I did my breathing meditation — having those thoughts of, “what’s going to happen in the hospital today?”  — and I began to have that confidence, that knowledge that I could bring my mind away from that, back to the peace, back to the peace, back to my heart. Back to the clarity of my own mind.

A special thank you to my incredible medical team at Memorial Sloan Kettering Cancer Center. That team includes oncologist Dr. Shari Goldfarb and the team in oncology, my surgeon Dr. Monica Morrow and the team in breast surgery, all the chemo nurses, the people in radiation, imaging, and hematology. I’m so grateful for the care you provided then and the care I continue to receive.

Be well,



By | Press

NEW YORK, (August  6, 2021) –  Caroline Barrett, SanovaWorks Vice President of Operations

The SanovaWorks Executive Team is proud to publish our first-ever Equity, Diversity, &  Inclusion (EDI)  statement:

The Sum of Our Differences is Greatness

At SanovaWorks our greatest asset is our team.
They are the foundation of what we produce and how.
We support our team by embracing diversity, embodying the spirit of inclusion, and championing equity.
We celebrate our lived experiences.
We believe diversity propels innovation.
We are dedicated to growing our diversity.
We pledge to be an inclusive and safe workplace.
We acknowledge inclusion is a shared responsibility.
We hold ourselves accountable with an annual EDI report and plan of action.
We are on a journey to creating an equitable workplace, to build a more equitable world for all.

We realize the power we wield as a business and educational provider, in an industry experiencing systemic racism and implicit biases, resulting in disparities in healthcare. Stating and demonstrating our support of an equitable and inclusive world reveals to our clients, vendors, and employees what we believe. In doing so, we aim to expeditiously grow the movement. We identify ourselves as a resource and an advocate, not just an ally, and we encourage others in solidarity to join us.

Part of the EDI statement is that SanovaWorks publish an EDI report and plan of action, redefining our commitment to Equity, Diversity & Inclusion as more than a pledge – but a playbook.

Putting together the 2020 report and 2021 outlook was no easy task. The research, the assessment, the brainstorming –it was an involved process.  We are thankful to those who participated in the journey, including our EDI consultants, OP-N Door Communications and Future Focus Training & Consulting, who led intensive leadership training for SanovaWorks’ executive team; our internal team members, who are the driving change-makers; and our healthcare partners, who whose perspective helps to inform much of advocacy. 

We are humbled yet encouraged that change is in our hands. 


By | Press

NEW YORK, (August 4, 2021) –  Shelley Tanner, SanovaWorks CEO/President

During World War II, European Jews were the target of one of the most horrific events in history. The Holocaust, also known as the Shoah, occurred between 1941 and 1945, in Nazi Germany. We must never forget, minimize, diminish, or deny the horrendous truths of this genocide. 

In 2020, the Anti-Defamation League reported over 2,200 antisemitic incidents in the U.S. Last year also recorded the third-highest number of reports of assault, harassment, and vandalism toward American Jews since the ADL first began tracking data.

“Antisemitism is prejudice against or hatred of Jews. The Holocaust, the state-sponsored persecution and murder of European Jews by Nazi Germany and its collaborators, is history’s most extreme example of antisemitism. Violent antisemitism and hatred did not end with the defeat of Nazi Germany. It is important to stand up to antisemitism in all of its forms today.” 

The United States Holocaust Memorial,  Antisemitism and Holocaust Denial Museum, 

Rabbi Shlomo Noginski was wearing a traditional skullcap and standing in front of a large menorah on the steps of a Jewish school when he was attacked.

At Syracuse University a group of students were harassed when perpetrators threw eggs and shouted antisemitic remarks.

Nearly nine out of ten antisemitic posts made on Facebook and Twitter stay online, one report claims. 

And just five days ago, a swastika was found carved into a State Department elevator. 

Secretary of State Antony Blinken, who is Jewish, shared a message with all State Department employees about the incident:

“As this painfully reminds us, anti-Semitism isn’t a relic of the past,” Blinken wrote in the email, a copy of which was obtained by NBC News. “It’s still a force in the world, including close to home. And it’s abhorrent. It has no place in the United States, at the State Department, or anywhere else. And we must be relentless in standing up and rejecting it.”

With the proliferation of Holocaust deniers and a rise in antisemitic incidents, it becomes necessary to once again, make an unequivocal statement. 

SanovaWorks and all of its affiliates stand united against antisemitism in all forms, including Holocaust minimizers and deniers. Additionally, we will continue to use our voice and resources to fight against any and all hate crimes.  

The presence of hate in this world requires the light of compassion that is all-inclusive and healing. 

All Jewish brothers and sisters, friends and family: standing with you. 

Shelley Tanner

President / CEO, SanovaWorks


The United States Holocaust Memorial Museum

Rise Up | Make the World a Better Place

Holocaust Remembrance Day


By | Press

NEW YORK, (June 17, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Juneteenth Becomes a Federal Holiday

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States.

The observance of June 19th as the African American Emancipation Day began in Galveston, Texas in 1965. Since then, the observance of Juneteenth has expanded across the United States and beyond. On Wednesday, Congress voted to make Juneteenth a federal holiday. President Biden will sign this bill into law today. This year it will become the latest federal holiday since Martin Luther King day in 1983. 

Today Juneteenth commemorates African American freedom and emphasizes education and achievement. It is a day, a week, and in some areas a month marked with celebrations, guest speakers, picnics, and family gatherings. It is a time for reflection and rejoicing. It is a time for assessment, self-improvement, and planning the future. 

In cities across the country, people of all races, nationalities, and religions join together to acknowledge a period in our history that shaped and continues to influence our society today. Understanding and empathy toward others’ experiences signal lasting improvements in our society.

Celebrate Black Joy 

Celebrating Black joy is a beautiful and essential way to commemorate Juneteenth. Black joy as a movement is born from the knowledge that joy is an act of resistance to oppression. Black joy comes in many forms from music and dancing, to rest and relaxation, to mindfulness and introspection. Black joy exists in direct opposition to the oppression that African Americans have experienced in this country. Black joy exists in spite of the historical diaspora of the Black community in this country. 

Celebrate Juneteenth through Black History

As we honor this holiday by remembering the great sacrifices that were made and the hard road we still have to travel to peace and justice, we encourage our team members to practice joy, take a needed rest, and learn something new about Black History. Celebrate Black Americans.

On June 17, Join Questlove, Esperanza Spalding, Dr. Shamell Bell and Brooklyn’s The Lay Out, in the second episode of The New York Times’ new series Black History, Continued.

SanovaWorks Marks Juneteenth 

Last year for the first time, SanovaWorks and its affiliates acknowledged Juneteenth as a company-wide holiday. SanovaWorks isn’t the first company or organization to commemorate Juneteenth, but we hope to inspire other businesses in Dermatology and other professional communities to follow suit.



Jon Batiste – Freedom (Official Music Video)

The New Black Joy:  Black History, Continued Juneteenth Event

Most Americans Know Little or Nothing about Juneteenth, Poll Finds

What Black Joy Means and Why It’s More Important than Ever

Skin Cancer Foundation Champions for Change


By | A Note from Shelley

NEW YORK, (May 27, 2021) –  Shelley Tanner, SanovaWorks CEO/President

We Thank You.

We are so grateful to everyone who took part in The Skin Cancer Foundation’s 2021 Champions for Change Virtual Gala.

The first-ever virtual gala was an evening to remember! Thanks to your kind support, The Skin Cancer Foundation raised over $540,000 for skin cancer education, community programs, and research initiatives that save lives.

Big thanks to the Gala Committee Physician Co-Chairs, Elizabeth K. Hale, MD and Julie K. Karen, MD, Committee Co-Chairs Susan Manber, Stephanie and Adam Schweitzer, Honorary Chair Marcia Robbins-Wilf, EdD, and the wonderful committee members. Their dedication makes this event possible.

Special recognition to Gala donors whose generosity fuels The Skin Cancer Foundation’s lifesaving programs.

The annual Champions for Change Gala is The Skin Cancer Foundation’s signature fundraising event.

If you missed it, you can watch Champions for Change Virtual on YouTube.

Proceeds from the Gala support the Foundation’s lifesaving educational campaigns, community programs, and research initiatives.

About The Skin Cancer Foundation

The Skin Cancer Foundation saves and improves lives, by empowering people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer In the U.S., more than two people die every hour as a result of skin cancer. The good news is that thanks to breakthroughs in research and treatment, we can avoid 90 percent of skin cancers and cure about 99 percent of all cases if they are discovered and treated early enough.

All it takes is prevention, early detection, and you.

Fund programs and research that save lives.

The Skin Cancer Foundation Social Networks

SCF Instagram (@SkinCancerOrg)

SCF Facebook

SCF Twitter (@SkinCancerOrg

SCF LinkedIn



By | A Note from Shelley

NEW YORK, (May 6, 2021) –  Shelley Tanner, SanovaWorks CEO/President

May is National Mental Health Awareness Month

Attending to our mental health is vital. Over the past year, stress and anxiety have been at all-time highs. The COVID-19 pandemic has changed our lives forever. Taking the time to acknowledge the challenges, grief, and loss that we have collectively experienced is essential. SanovaWorks offered days of rest in 2020 in response to the need for Team members to engage in some much-needed self-care. This May 28 SanovaWorks will be closed for a Day of Rest once again. 

1 in 4 adults reported experiencing symptoms of an anxiety or depressive disorder in February 2021 — a significant increase from the prior year. – Centers for Disease Control and Prevention 1

While there is a lot of evidence that our collective mood can be described as “languishing” it doesn’t take a series of significant and positive life events to get to “flourishing”. Some tweaks in our overall outlook and how we spend our time will cause us to feel as if we are flourishing. Studies also show that adopting a gratitude practice, and the ability to savor and celebrate the little things are instrumental in bringing fulfillment to our lives. 

Some simple practices that will help in your quest to flourish are shared in a recent New York Times article. I found quite a bit of inspiration in that list. The list may seem obvious, but when added together in a dedicated effort, you are guaranteed a feeling of flourishing on the other side.2 


Instead of waiting to celebrate the big life events like birthdays, graduation, marriage, having a family, or buying a new home, savor and celebrate small things. Enjoy the moment in a delicious taste, a beautiful view, or a delightful smell. Celebrate tiny victories and use celebrating to develop relationships.


The article suggests instituting a gratitude dinner once a week. I am a big fan of a daily gratitude practice. However you get there, it’s guaranteed to increase your overall feeling of wellbeing.

Pay it forward

SanovaWorks is built on a foundation of goodwill, philanthropy, and a wish to help others for the greater good. We engage our Team members and collectively choose non-profit organizations that are working toward a better world. Every year Team Sanova takes a day to Volunteer. It gives us an opportunity to give back, as a group, working together, creating connection and goodwill. Last year, because of the COVID-19 pandemic, we were limited to volunteering at a safe distance, but that did not stop us from paying it forward.

Connect through community

SanovaWorks operates as a remote work environment. We have since 2012. Pre-pandemic we had opportunities to connect in person as a work family at conferences, and we certainly look forward to that again. In the meantime, Team Sanova is starting a virtual break room meet-up once a week where we can gather to celebrate monthly birthdays, chat about what to watch when we are streaming, favorite recipe ideas, vacation plans, and anything that inspires us. Outside of our work family, team members have spiritual communities, and groups that they are part of that inspire their hobbies and family life. 

Transform your everyday routines into meaningful activities

The way to see a purpose in your everyday life is by zooming out to see the bigger picture. Your job may include some tasks that you would rather put off than transform, I get it. We all have an exhaustive laundry list of To-Do items that never, ever go away. The trick is to see the valuable impact of doing the things that need to be done when they need to be done, and how our actions positively impact those around us. Packing lunch for the kids becomes the nourishment that they need to build strong healthy bodies

Try something new

Variety, spice, and a happy life. All that good stuff comes when we try on something new. When we engage in new activities over those that become routine, we feel joy and find a renewed sense of purpose too. Many people reported finding joy in activities, like learning a new language, trying new recipes, getting fit by becoming a yoga teacher, or writing a song, or starting a blog. Step out of the routine and explore your passions to find that inspiring hobby of a lifetime. 

READ Champions for Change | I’m asking you to support the Skin Cancer Foundation 

Immediate assistance is available for those in need of help by calling the National Suicide Prevention Lifeline at 1-800-273-TALK or by calling 1-800-662-HELP. 


1 A Proclamation on National Mental Health Awareness Month, 2021 from the White House

2 The Other Side of Languishing is Flourishing:  Here’s How You Get There


By | Press

NEW YORK, (April 27, 2021) –  Shelley Tanner, SanovaWorks CEO/President

SanovaWorks has developed a partnership with and in support of Comprehensive Medical Mentoring Program. We are happy to announce that SanovaWorks will match the CMMP Medical Student Grant fund, which was started to help medical students from underrepresented populations with residency preparation expenses. This matching donation will ensure that more students are able to benefit from the grant. We join other partners in support of CMMP’s efforts of mentoring students, promoting diversity in medicine, and giving back to the communities.


Medical Students, Grants are Now Available for Residency Expenses

Comprehensive Medical Mentoring Program (CMMP) is aware that applying to residency can be a daunting process which can also become more stressful given the associated expenses that come with it.

 CMMP is providing grants up to $1,000 for rising 4th-year minority medical students as they are preparing for away rotations and residency applications.


    1. a rising 4th-year medical school student, and 
    2. applying for residency for the 2022-2023 academic year, and 
    3. a member of an underrepresented group in medicine,

SUBMIT your application today!

The application deadline is May 15, 2021

Apply Today:


SanovaWorks joins institutions that include George Washington University School of Medicine and Health Sciences, Howard University Hospital, Department of Dermatology, Georgetown University School of Medicine, and many others in support of CMMP. 

Do you or an organization you know want to add your support to the Medical Student Grant Fund?

Contact Dr. Lauren Payne to add your company’s name to the partnership list: 





By | A Note from Shelley

NEW YORK, (April 26, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Dear Friends and Colleagues,

Have you or someone close to you been impacted by cancer? These days it’s difficult to imagine anyone who hasn’t been impacted by cancer. A few years ago I was diagnosed with Stage 3 metastatic breast cancer. I am celebrating 6 years cancer-free this year. Every year is a gift and I am grateful that I have the opportunity to be here to support others who have gone through something similar.

I am pleased to invite you to support The Skin Cancer Foundation’s mission and attend the Champions for Change Virtual Gala taking place on Tuesday, May 11 at 6:30pm EDT (the waiting room will open at 6:15pm EDT).

This year to celebrate my birthday I am asking anyone and everyone I know if they have just $5 to spare for skin cancer prevention and awareness. 

Please RSVP and/or donate here:

The virtual Gala is free to attend and will be about 45 minutes long. It is a chance for you to learn more about the Foundation’s efforts to save lives and for you to get involved in a cause I am so passionate about.

This year, I am renewing my role on the Gala Committee. The Gala is the Foundation’s largest fundraiser of the year. However, given that this year’s virtual Gala is free, they are relying on the generosity of those of us who can make a donation to sustain their lifesaving programs. Please consider making a gift by visiting my page, linked above. This has been a challenging year for the Foundation and your support would mean so much.

I really hope you can join me on May 11 as I celebrate another year of life and support The Skin Cancer Foundation. Please help me spread the word and invite others to join the Gala. Together we can make a difference.



Committee Member, The Skin Cancer Foundation Champions for Change Gala

About The Skin Cancer Foundation

Since 1979, The Skin Cancer Foundation has saved and improved lives. They empower people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer. The Champions for Change Gala is the Foundation’s largest annual event to raise funds for its lifesaving educational campaigns, community programs and research initiatives. Learn more about The Skin Cancer Foundation’s work here.


By | A Note from Shelley

NEW YORK, (April 15, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Medical Students, Grants are Now Available for Residency Expenses

Comprehensive Medical Mentoring Program (CMMP) is aware that applying to residency can be a daunting process which can also become more stressful given the associated expenses that come with it.

Therefore, they are providing grants up to $1,000 for rising 4th-year minority medical students as they are preparing for away rotations and residency applications.

If you are a rising 4th-year medical school student applying for residency for the 2022-2023 academic year and a member of an underrepresented group in medicine, fill out your application today!

Learn More About CMMP

The application deadline is May 15, 2021.

Apply Today:



By | A Note from Shelley

NEW YORK, (April 7, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Every spring, we gather to support the Skin Cancer Foundation at the Champions for Change Gala. Last year due to COVID-19, the Gala was canceled. That’s why it’s important to attend, support and donate to the Skin Cancer Foundation this year.


Champions for Change

Tuesday, May 11, 2021, 6:30 pm EDT


The Skin Cancer Foundation’s Champions for Change Gala

The annual Champions for Change Gala is The Skin Cancer Foundation’s signature fundraising event. Proceeds from the Gala support the Foundation’s lifesaving educational campaigns, community programs, and research initiatives.

This year, the Foundation is excited to announce the Gala is going virtual!

Guests can expect a jam-packed event, highlighting the Foundation’s work and the significance of the support of our donors, partners, members, and community, all from the comfort of their homes.

Gala attendees include Skin Cancer Foundation donors, industry and physician allies, celebrity supporters, members of the media, and families impacted by the disease.

“I look forward to the Skin Cancer Foundation’s Annual Gala every year since 2002 when I was a Mohs fellow with my mentor, Dr. Perry Robins. The Gala is a time for dermatologists to come together with colleagues, scientists, members of the beauty and media industries, celebrities, and friends in a collective effort to raise awareness about sun protection and skin cancer awareness. While this year we will be physically distanced, we can come together in spirit to achieve our mission!” Elizabeth K. Hale, M.D.

The Foundation is grateful to host this event in a new format this year and raise funds that help save and improve lives!


Shelley Tanner Skin Cancer Foundation Champions for Change Gala


Find Out More About the Skin Cancer Foundation

Connect with SCF

Facebook | @SkinCancerFoundation

Twitter | @SkinCancerOrg

Instagram | @skincancerorg 

Linked In | The Skin Cancer Foundation


By | A Note from Shelley

NEW YORK, (March 31, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Conflict is a part of daily life. Sometimes we wake in conflict. Our alarm goes off, we need coffee, our inbox is overflowing, and our boss, employee, or associate isn’t communicating quickly, clearly, or at all. Conflict arises, diffuses, or escalates, based on our individual approach to the situation. 

A leadership role often comprises dealing with conflict. Each situation is unique, however, it can indicate a larger issue in a company or organization. These are the things I’ve experienced in my career and my leadership role at SanovaWorks. 

In the past year, I’ve had the good fortune to meet Vickie Williams, a conflict resolution expert. I’ve enjoyed many conversations with Vickie about conflict resolution and how individuals and companies can respond appropriately. Vickie generously agreed to share her wisdom and insights on how to resolve conflict, and why conflict isn’t bad, it’s actually necessary. 

SHELLEY: What are your top tips or suggestions to mitigate the situation when conflict arises?

VICKIE: I have 8 steps that I suggest when conflict is present. 

  1. 5-second rule: In 5 seconds if what you are about to say or do, is harmful to yourself, others or the world around you –do not do it.
  2. Know the outcome that you seek. Why are you having this conversation? What do you seek to gain or learn from this conversation?
  3.  Timing. Just because you want to have the conversation, be mindful that it may not be the right time to have it. Take a temperature check on your attitude. Are you angry? Are you emotional? Is the other party angry or emotional? Take a minute, gather your thoughts and let everyone cool out.
  4. Tone. Manage your tone. Do not get loud or snarky. You have identified the outcome that you are seeking, tailor your conversation to that effect.
  5. Patience. The difficult conversation may need to be revisited. Be patient. Know what you can live without to get to a solution that meets most of what is important to you.
  6. Be open, flexible, and fluid; but know your limits.
  7. No is a complete sentence. No explanation or permission is necessary to disengage with a conversation or person if the engagement causes you stress, pain, or trauma.
  8. Lastly are you prepared for the other party’s action, inaction, or reaction?

SHELLEY: How do you build and maintain relationships?

VICKIE: Ask the question. If there is confusion seek clarity. Boundaries are important. Ensure that you understand that you control them. Communication is critical, say what you need and want and convey them by your actions. Trust is the most important part of any relationship. It is easy to break and hard to regain.

SHELLEY: Is relationship building different in the age of COVID-19?

VICKIE: Yes, it is different –but not difficult.

SHELLEY: When do you know it’s time to call in the experts regarding conflict resolution?

VICKIE: In a personal setting it is when the pain hits you deep and you feel lost. In a business setting, ask yourself the following question:  Are your employees exhibiting the following behaviors? Excessive absenteeism, excessive tardiness?

And are your employees, leaving, disengaged, gossiping, not cooperating, breaking rules, and/or disrespectful?

What is important to note is that at some time or another every workplace will experience some of these issues. It is not the issue in itself that determines when you should bring in an outside consultant, it is the degree and duration of these incidents that raise a red flag.

SHELLEY: What are your final thoughts about conflict?

VICKIE: Conflict is not bad. Conflict is not good. Conflict is necessary. Please do not be afraid of conflict, it can assist parties to identify issues that need to be resolved. Lastly, a mediator is a professional and adheres to the process. The mediator is neutral and not on anyone’s side. Therefore this can be a very equitable process.

Vickie is an entrepreneur. She created OPN-Door Communications; a mediation, conflict coaching and training firm. OPN-Door Communications was developed to help businesses and families resolve conflicts, communicate effectively, build relationships, retain relationships, maintain relationships, preserve relationships, and sever relationships with dignity and diplomacy.

Vickie believes that education is key to your success. She holds a B.S. in Business Administration from her beloved, Elizabeth City State University, Master’s in Public Administration from Old Dominion University, and four certifications in Mediation with the Virginia Supreme Court.

Connect with Vickie 

Phone: (757) 816-4478

[email protected]

Twitter: @opndoorcom

Instagram: @opndoorcom




By | SanovaWorks

NEW YORK, (March 30, 2021) –  Shelley Tanner, SanovaWorks CEO/President

Comprehensive Medical Mentoring Program, (CCMMP), is providing opportunities to underrepresented students in medicine and healthcare. 

A Conversation with  Lauren Payne, MD

Dr. Lauren C. Payne is a Clinical Assistant Professor in the Department of Dermatology at George Washington University. She is also the Director of Teledermatology at Howard University Hospital Veteran Affairs Medical Center.

Dr. Payne is Chairperson to the Board of Directors for Comprehensive Medical Mentoring Program.

What is CMMP?

Comprehensive Medical Mentoring Program (CMMP) is a non-profit organization that was created in 2015 to provide minority students, who may come from disadvantaged or underprivileged backgrounds, with experiences that foster successful matriculation into health-professional schools.

Our mission is to encourage, support, educate, and mentor minority students. We hope to inspire and guide these students as they matriculate through their educational pursuits and healthcare careers.

Comprehensive Medical Mentoring Program History 

CMMP was founded in 2015 by Dr. Byron Jasper during his Community Health Leadership Development Fellowship at Georgetown University School of Medicine in Washington, D.C. Dr. Jasper recognized the important role that mentors played in his own personal journey and sought to continue this pattern of giving back and guiding future healthcare professionals through their own journeys with the help of mentorship. CMMP was created to provide underrepresented students, who may come from disadvantaged or underprivileged backgrounds, with experiences that foster successful matriculation into health-professional schools. This will ultimately increase diversity within the medical field, which is an additional goal of the organization. 

Since its inception CMMP became a self-standing, non-profit organization in February of 2018 and now has chapters in Washington, D.C, New Orleans, LA, and Baton Rouge, LA. 

The Importance of Increasing Diversity in Medicine 

  • African-Americans (AA) make up 12% of the general population in the U.S., but only 4% of the nation’s physician population 
  • A study conducted by the American Academy of Medical Colleges (AAMC) in 2014 noted that the number of black male medical school applicants and matriculants has actually decreased compared to the number of black males in 1978. 
  • During the 2017-2018 academic year, there were over 10,000 medical school acceptances of Caucasian applicants, compared to just 1,500 and 1,300 AA and Hispanic acceptances, respectively. 
  • The New York Times published an article in August 2018 reviewing a study conducted in Oakland, CA revealing black male patients were more likely to trust and follow medical recommendations made by black male physicians compared to physicians of other races. 

All of these statistics and findings shine a spotlight on the importance of providing patients with access to health professionals from similar backgrounds as oftentimes these patients feel more comfortable and are more likely to adhere to treatment plans provided by those professionals. It was because of these, and other reasons that Comprehensive Medical Mentoring Program was created. 

Our Approach to Mentoring 

CMMP takes a unique approach toward mentoring and guiding students by encouraging mentoring at all levels of education. This means students begin to acquire their mentoring and leadership skills as early as high school and will begin mentoring younger students where possible. This pattern continues at all levels within CMMP, beginning with undergraduate students and extending up to one’s professional medical careers. 

Descriptions of Programs and Initiatives 

CMMP recognizes the importance of providing students with vast opportunities, including educational, clinical, and community service focused, to ensure they are well-rounded and well-prepared as they apply to graduate and professional schools. 

 Summary of some of CMMP’s initiatives

  • The Rounds Initiative – Students are presented with a real-life clinical case to allow them to start “thinking like clinicians”. 
  • Clinical Research Internship – Students are provided hands-on exposure to clinical research. 
  • CMMP Consults – Healthcare professional guests discuss their paths to medicine, provide advice on various topics, and answer questions from students and participants. 
  • Clinical Shadowing Experience – Students are granted the opportunity to shadow clinicians in an outpatient clinical setting. 
  • CMMP Pre-Med Preparation – Students are given a “crash course” in pre-med prep including mock interviews, personal statement and CV writing workshops, presentations from medical school admissions departments, and more. 
  • Suture and CPR Workshops – Students are able to have hands-on practice with suturing and become American Heart Association certified in CPR. 
  • The Articulate Mentors Blog – This is CMMP’s blog that discusses topics including academics, health and wellness, mentoring, and more. It provides an opportunity for students to enhance their professional writing skills. 
  • Anonymous Accolades – This initiative allows “unsung heroes” to be recognized anonymously. 
  • “with CMMP” – Members encourage the importance of health and wellness with local communities through the hosting of and engaging in, various physical activities including running, walking, bike riding, yoga, and other health-focused activities. 

Students Engaged in Comprehensive Medical Mentoring Program

What the Students Say

”The ability to talk to these awesome physicians and network with them was great and something I have never been able to do before.”

“I really enjoyed getting to meet people from so many different backgrounds, as it showed me that the healthcare field is super diverse and that there are so many options that I can pursue!”

“This was my first time experiencing something like this and I truly enjoyed it! I also appreciated how our current courses like genetics and organic chemistry relate to real patient cases.”

“I enjoyed the welcoming environment. The personalities were strong and made the meeting entertaining and engaging, while also still dropping knowledge in a way that we would understand easily. The information was presented with us as students in mind.”

What does Success Look Like?

We are happy to share that five former CMMP CRI Interns and National Leadership members were accepted and matriculated into medical school, Including HUCOM, Wayne State, UCSF, USHUS in 2020. And so far in 2021 two students have been accepted into medical school.

Call for Mentors
It is that time of year again! 

Are you interested in getting more involved with a non-profit organization aimed at increasing diversity in medicine –while also boosting your resume? 

CMMP is accepting nominations for the 2021-2022 CMMP National Leadership.

We welcome Health Professional School students, Physicians, and other healthcare professional mentors who are interested in assisting pre-health mentees in various capacities including:

  • Providing Clinical Shadowing Opportunities
  • Reviewing Personal Statements and Curriculum Vitaes
  • Serving as mentors for mock interviews and The Art of Networking Events
  • Serving as guests for CMMP Consults

The deadline is April 11th, 2021.

To learn more about CMMP and become involved visit the following: 

Social Media
○ Instagram – @cmmpmed
○ Facebook –
○ Twitter – @cmmpmed
○ LinkedIn – 

Email[email protected]



NEW YORK, (January 22, 2021) –  Shelley Tanner, SanovaWorks CEO/President

ODAC Dermatology, Aesthetic and Surgical Conference 2021 – Virtual

At the start of 2020 SanovaWorks and the ODAC Team produced our annual conference in Orlando. This yearly event is a highlight on the dermatology community calendar. As 2020 started to reveal itself, it became clear we would not be able to produce a live event in 2021. For the best interests and the health of our staff, faculty, sponsors, and attendees we made the decision to offer a live virtual event with on-demand access to all sessions with registration.

ODAC Virtual 2021

I would like to personally thank the team that made this all happen. Because of your expertise and hard work, all the marketing, tech support, administrative coordination, and more–paid off. As a result, ODAC 2021 Virtual was one of the most successful ODAC conferences to-date.

Additionally, I want to recognize our faculty, speakers, and sponsorsYour willingness to share your time and expertise was critical to the success of this year’s conference and we hope you have enjoyed being part of it. We are thrilled at the prospect of having you all join us again next year for ODAC 2022–live, in-person, once again.

We are extremely proud of what we have accomplished together, which includes:

  • Nearly 2,000 people tuned in to ODAC  (950+ on the app and an additional 1,000 via workshops)
  • 90% MD/DO Attendees
  • Over 300 ARTE Scholars and residents
  • 20 Sponsor and Exhibiting companies
  • 21 hours of CME
  • ODAC Sneak Peek Inflammatory Diseases Symposium
  • 9 Virtual Solution Rooms
  • 4 CME workshops 
  • 7 sponsored sessions with an average of 200 attendees, peaking at 850 attendees
  • Five-day Board Review Week with 700 residents in attendance
  • 1 million attendee engagements in the event app 
  • 500,000+ minutes of content watched


ODAC Dermatology, Aesthetic and Surgical Conference (ODAC) is a distinguished ACCME accredited dermatology conference designed to meet the needs of medical and aesthetic dermatology providers in the 21st century. Founded in 2003 by dermatology pioneer, Dr. Perry Robins, the ODAC Dermatology Conference provides nearly 700 dermatologists, residents, nurse practitioners, and physician assistants with important annual updates and fresh practical pearls in the field of medical, cosmetic, and surgical dermatology in a highly interactive format.

Dermatologists attend ODAC to stay informed and up-to-date on clinical dermatology updates, new treatments, new uses for old treatments, new product lines, changes to therapeutic guidelines and to witness live demonstrations from the experts. Unique to ODAC, each presentation focuses on practical pearls you can immediately use in your practice.

Attendees of the ODAC Dermatology Conference

  • Discuss the next generation of diagnostic approaches and evidence-based dermatology treatments
  • Observe cutting-edge procedures and techniques with live demonstrations of novel products and emerging technologies
  • Review clinical trial results and discuss case-studies in both large and small group settings
  • Cultivate relationships with colleagues and leaders actively shaping the future of dermatology
  • Earn CME – up to 31 AMA PRA Category 1 Credits™

ODAC recognizes that you hold the vision, highly specialized expertise, and unique training that drives dermatology. ODAC is organized and produced by SanovaWorks.


By | A Note from Shelley

NEW YORK, (January 14, 2021) –  Shelley Tanner, SanovaWorks CEO/President

On January 6, 2021, the unthinkable happened. Our Democracy was attacked at our House, the Capitol Building in Washington, DC. We condemn those actions and those who instigated them in the strongest possible way. Last week’s unacceptable and inexcusable violence at the Capitol shows clearly that the lies and conspiracy theories of a fraudulent 2020 presidential election, perpetuated by elected officials, is not only a reprehensible effort to subvert our Democracy but is dangerous in so many other ways. Our country is weeping. 

After witnessing the violence and speaking individually to staff, friends, and colleagues I sent the below message to our company. I remain committed to my Team and the values and morals that our company and this country are built on. We will get through this, and we will be stronger for it.

Hi Everyone,

It is hard to know what to say but I do know that “this” is not okay.  What happened in the Capitol yesterday is not okay.  It was an act of insurrection and terrorism to our Democracy that has given me a lot to reflect upon and process.

We witnessed a very different show of resistance when you juxtapose it with the protests earlier this year.

No one can tell me that if it had been a group of Black Lives Matter protestors yesterday that they wouldn’t have been treated very differently than the mob that stormed the Capitol.” President-Elect Joe Biden on Twitter this afternoon.

The double standard is not okay. We should not forget about this as we move forward. We must stay committed to action to ensure this is not the case. Period.

That said, yesterday was a bad day for America.  It was a bad day for us all. It was a bad day for many things.  And while the raid on our Capitol, on our Democracy, was not okay – I want you all to know that it is 100% okay to not be okay.  If you need the time and space to cope with yesterday’s events, please let me or your manager know – and we will, of course, make accommodations for you. If you need specific support, please also let us know.

While I am disheartened, after taking a breath, I remain hopeful for a better, more perfect nation.  We are resilient.  We are strong.  And we are better than this. I believe it. Let’s prove it.




By | SanovaWorks

NEW YORK, (December 16, 2020) – Signe Pihlstrand, SanovaWorks Vice President

Things Turn Out Best for the People Who Make the Best of the Way Things Turn Out

No way around it: this has been a rough year. That hasn’t stopped us at SanovaWorks. Moving forward and making the most of our energy and resources, we produced results and work initiatives that make us proud; and look back at 2020 as a pretty amazing year. Much of our energy was based in response to COVID-19. We produced webinars and a remote worker series to help others transition into the new normal. We also started initiatives observing our commitment to diversity inclusion in our workplace and the world, helping voters get to the polls, and restoring our mental balance.  

Dermatology Webinars for the Changing Market

Realizing that like many companies, we faced potential revenue loss due to COVID-19 and not being able to have live conferences – we figured out how to make our own lemonade-stand if you will: showcasing and upping our game in the virtual and digital activities that we’d already been doing. When COVID hit, we launched a series of informational webinars within days, providing valuable material for healthcare providers to help them respond to the changing environment. That idea grew. We host many successful webinars with sponsors and esteemed faculty.

Visit Journal of Drugs in Dermatology Webinars 

Mental Health Days

We started offering Mental Health Days to encourage our employees to relax and de-stress during the craziness of coming to grips with COVID-19. The company closed, and no meetings were held. Team members were encouraged to engage in activities that restored their mental balance.


We established the Coalition for Diversity Inclusion and Change (CoDIAC). CoDIAC. CoDIAC is an in-house committee, which promotes awareness of matters surrounding diversity, equity, and inclusion. We work as a group to identify specific areas for learning and change. CoDIAC then facilitates the adoption of change within the organization. 

Support for Parents During COVID-19

We are making an extra effort to support our employee parents, many of who are either home-schooling or juggling having kids home part-time, with ever-changing schedules. This includes supporting any schedule changes or workflow modifications that they need during the pandemic. 

Spreading (Desperately Needed) Remote Best Practice Tips

SanovaWorks has been operating fully-remote since 2012, realizing the many benefits of a remote workplace for both the company and staff. We were fortunate and able to take the time to prepare for the change, laying the groundwork, and having a pretty seamless transition. We’ve learned a lot about the best way to operate as a remote company. We have tons of tips and tapped into our team to share our wisdom of remote best practices.  This advice, during the hectic change-over that many companies went through, and are still experiencing, was greatly appreciated. 

Diary of a Remote Company 


This year we made Juneteenth one of our annual paid company holidays. Juneteenth, also known as Freedom Day, Jubilee Day, and Cel-Liberation Day, is an American holiday celebrated annually on June 19. Juneteenth commemorates African Americans’ Independence Day. This pivotal year marks the 155th anniversary of the end of slavery in the United States in 1865.

Election Day Off 

SanovaWorks joined with other companies and gave our team the day off on Election Day. We encouraged everyone could get out and vote. Time To Vote is a nonpartisan movement, led by the business community, to contribute to the culture shift needed to increase voter participation in our nation’s elections. 

Virtual Conferences

Like every other conference provider, we lived through the should we?/will we have to?/yes, of course, we have to transition in conference planning this year. Our first SOCUV – Skin of Color Update Virtual 2020 was a smashing success. 

By offering a virtual conference, 900+ registrants, including new attendees, accessed our evidence-based research and practice pearls. Well on our way to the same success, ODAC Dermatology, Aesthetic, and Surgical Conference; will be ODAC 2021 Virtual Learning Experience is this January. We have surpassed our registration goals and are excited to share that we will offer new virtual education opportunities, such as our Virtual Solution Rooms, which allow intimate gatherings where attendees can interact with faculty in small groups. 

Team Sanova Fitness Challenge

Understanding how important it is to move our bodies, we are starting a company-wide fitness challenge. The motivation is to inspire team members and the pandemic-weary to keep an active body to support their active minds. A group is testing out the app we will roll out soon to the rest of the company. 

Martin Luther King, Jr. Holiday

Our ODAC Dermatology, Aesthetic, and Surgical Conference runs every year over MLK weekend in January, so most of us are usually working on this Monday. This year with our virtual conference offering last day being January 17th, we will be able to honor Martin Luther King by closing our company for this day in observation.

Virtual Volunteer Day

Every year we dedicate time to serve and give back by providing days off to participate in volunteer opportunities. Usually, a group of us around the NYC areas volunteer as a group, and staff members from elsewhere volunteer in their own communities. This year we had our first VVD – Virtual Volunteer Dayparticipating in virtual volunteer activities, such as writing letters to seniors or children in hospitals, making calls for fundraisers, and helping with census phonebank calls.

Continuous Publishing Model for

This year we moved to a continuous publishing model for of Drugs in Dermatology. With a lot of preparation and planning to put into place, our new model permits the faster publication and allows us to disseminate our cutting-edge content online as soon as it’s ready, to be followed by publication in print.

I have to agree that there is a lot about 2020 that we hope never to repeat. Hindsight is indeed 2020. Looking back, I am proud of our year and Team Sanova. Through all the challenges, we came together in support of each other and finished strong. 

We are looking forward to what 2021 brings!

Signe Pihlstrand, VP, SanovaWorks

Giving Tuesday


By | A Note from Shelley

NEW YORK, (December 1, 2020) –  Shelley Tanner, SanovaWorks CEO/President

As we begin to close the year that was 2020 out, I have so much gratitude and admiration for Team Sanova. The work they do every day at their jobs is the highest quality and gets results for our clients. Through a pandemic, home-schooling, personal and familial health challenges, increased workload transitioning our events to virtual meetings, for the health and safety of all–Team Sanova has risen to the occasion and is an example and role model for other work families. I am truly humbled to lead this group of exceptional people.

In the spirit of Giving Tuesday, I would like to kick-off SanovaWorks’ Giving Month initiatives.

SanovaWorks Giving Tuesday and Beyond Initiatives

The end of the year and the holiday season is a great time to give and share your good fortune with those in need.  Supporting individuals and families not only helps them, but it is a gift to us to do something positive and to spread good cheer.  

Donate TOYS, BOOKS & COATS this Holiday Season

This year we will donate toys, books, and coats to the Morris Heights Health Center which is a tremendous organization located in the Bronx that provides free and low-cost health care and an array of other services.  MHHC is close to our hearts; we have worked with them for the past 12 years, and several of the Team have volunteered there, including Luciana Nofal who used to coordinate their Reach Out and Read program as an AmeriCorps VISTA.  With the pandemic, their services are more important now than ever before.

MHHC reports that they are still sharing warmth to their pediatric patients this year, and that they’re being very strategic and safe in the way they distribute donations. She expressed that they would be grateful for anything we can give – but especially for children under 5 years old. Tragically MHHC has seen an increase in patients who are living in shelters this season, so every little bit helps!

Giving Tuesday Donation to Hope for New York, His Toy Store Reimagined

Again this year SanovaWorks also made a donation to the following organization, which provides NYC families in deep financial need with basic needs and toys during the Christmas season: Hope for New York. Their goal is to fundraise $155,000 to be distributed to 42,000 families in need. 

Invitation to Participate in the Gift Exchange 

Team Sanova is a work-family so we always give our team the opportunity to join a group gift exchange. We will do it virtually this year, instead of at our holiday gathering. If you want to spread a little cheer and camaraderie with your colleagues, it’s a great way to express yourself through a thoughtful gift. 

With gratitude,


Shelley Tanner, President / CEO, SanovaWorks


By | A Note from Shelley

NEW YORK, (October 9, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Volunteer Day at SanovaWorks was Friday, September 25th.

SanovaWorks was closed on this day so team members were free to participate.

Safely Helping Others

We wanted to make sure that our team were supported in their efforts to volunteer amid a pandemic and following COVID safety guidelines. We provided all the recommended reminders: “if you decide to volunteer in-person, please stay safe by wearing a mask, social distancing by 6 feet where possible, and washing your hands thoroughly and regularly.”

Our team reported back on how they were about to participate in deeply inspiring, and safe, ways.

SanovaWorks Volunteer Day 2020

Courtney Cruickshank – On Friday, Brynn and I participated in ‘Save the Great South Bay‘ and cleaned up the beach in front of the Fire Island Lighthouse. It’s our second year in a row doing it, and we were happy to help rid the bay of plastics, balloons, and trash — and it’s a great socially distanced activity!

Signe Pihlstrand – I wrote 10 letters to seniors in senior residential facilities, and will be sending them off today to CMMP, who will send them to seniors in Louisiana or the Washington DC area. I told them about myself and my life, thoughts on life, sent some jokes, talked about the weather, and let them know that someone is thinking of them and that I’m glad they are safe and well during the pandemic. Hoping to send some good cheer and a chuckle to some seniors!

Sarah Shaak – I spent the day planning an hour long yoga class (talks and sequence) for stress relief in the pandemic. This was my first teaching attempt. YouTube Video coming soon!

Dana TurnerI helped [my son] Ashton’s class virtually by taking small groups on zoom and doing their daily reading so the teacher has a little help. She definitely needs it with 11 kindergarteners on Zoom all day long!

Lauren Schumacher – I sent e-mails and made phone calls to encourage people to sign up for Mental Health Colorado’s Tribute Gala. There will be some great silent auction items and it’s free to sign up! I also contacted businesses to try and get more silent auction items for our school fundraiser this year.

Thanks to Team Sanova, and everyone who takes time to give back in meaningful ways.


Shelley Tanner, President / CEO, SanovaWorks


By | A Note from Shelley

NEW YORK, (September 10, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Volunteer Day at SanovaWorks is Friday, September 25th

SanovaWorks will be closed on September 25 so that team members are free to participate in Volunteer Day.

Our Team has worked at the Bowery Mission for many years on Volunteer Day. We certainly encourage participation, but more importantly we want everyone to stay safe and healthy.  We created an internal space where team members can share volunteer ideas that are compliant with COVID safety guidelines: e.g. virtual volunteering, pen paling, phone calling, etc. 

We’ve reminded our Team, if they do decide to volunteer in-person, please stay safe by wearing a mask, social distancing by 6 feet where possible, and washing hands thoroughly and regularly.


Census phonebanking is extremely important and is an opportunity that only comes around every 10 years. This is the NYC census phonebank volunteer page, but I am sure an equivalent exists in most communities.

How to get involved with virtual volunteering

The Idealist shares some great insights here and highlights some established virtual volunteering programs at the United Nations, Red Cross, and Smithsonian Institute.

Letters of Love campaign

Comprehensive Medical Mentoring Program (CMMP) whom we are partnering with on Skin of Color Update Virtual 2020, hosts a Letters of Love campaign on their website. You can send cards with cheerful messages to seniors in senior living centers, and e-cards to children in children’s hospitals.


VolunteerMatch is an organization that matches passion and talent with important causes. They have hundreds of virtual volunteering experiences–something for everyone. They’ve also created a COVID-19 hub specifically for coronavirus volunteer opportunities. Learn about virtual volunteer opportunities here, and visit the COVID-19 hub here.

The largest not-for-profit exclusively for young people and social change. View their campaigns.

Volunteer Day 2020 is more important than ever

Volunteer Day this year is more important than ever.  Let’s face it, 2020 has been testing our limits. Volunteer Day is an opportunity for each of us to help make our communities a little brighter, and our world a little better. 

We hope to inspire others to take a day for service.

Shelley Tanner, President / CEO, SanovaWorks


By | A Note from Shelley

NEW YORK, (September 7, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Time to Vote

SanovaWorks will join many other companies and give Election Day as a day off work. It’s time to vote. We encourage our employees to vote and be part of the process. Know what platforms you support, and take the action to make your voice heard through your vote. It’s empowering. And yes, the Presidential elections are of utmost importance, but down ballot races are just as important –so it’s good to know where candidates stand on the issues that are important to everyone; environmental protections, social justice, pandemic response, international relations, and the global and national economies.

Register to Vote

Getting involved in political elections means a bit of research. I’ve tried to include some links that will help you find your way to register to vote in your local, state, and federal elections coming up. 

Vote America

Find answers to common questions about voting in the United States. 

State by State Summary of Voting Leave Statues

Aussie Expat to NYC Resident

I became a US Citizen in 2010. I had been living in NYC for almost ten years and was finally able to obtain citizenship. I celebrated my first 4th of July with my Australian friend and travel mate, Michelle in 1998, way before I decided to move to New York to plant myself firmly and establish my roots in what I thought was the greatest city on Earth.

Here I am now, running a company of empowered employees that think results matter — like I do. 



Shelley Tanner, President / CEO, SanovaWorks

SanovaWorks remote work structure allows team members the flexibility for work life balance, which is highly effective in work quality and commitment. 

{ PHOTO | Our First 4th of July  | 1998 | Mission Beach | San Diego } 



By | Press

New York (Aug. 5, 2020) – Press Release


Atlas will highlight and compare unique features of common dermatologic conditions in different skin tones

Leaders from academic dermatology and education are joining together to create a comprehensive dermatology atlas that will address what has become a well-documented gap in dermatology education. The atlas will display side-by-side images of the most common dermatology conditions in the full spectrum of skin tones. “Dermatology: A Diverse and Inclusive Color Atlas,” will be developed by co-editors Misty Eleryan, MD, MS, and Adam Friedman, MD, and published by SanovaWorks and Educational Testing & Assessment Systems.

“To effectively diagnose and manage skin diseases in all patients, dermatologists need to be fluent in the diverse array of clinical presentations of even the most common skin diseases in all skin types,” said Dr. Friedman, professor and interim chair of dermatology at GW School of Medicine and Health Sciences. “I hope this atlas is one of many initiatives that will ensure our patients receive the highest quality of care.”

“As physicians, we take an oath to do no harm to our patients; however, we are potentially harming patients of color by not adequately educating ourselves on the variations of presentations of common dermatoses on all skin tones,” said Dr. Eleryan, a micrographic surgery and dermatologic oncology fellow at the University of California, Los Angeles. “Our atlas will fill that void and hopefully assist in closing the gap in health disparities among patients of color, who are often misdiagnosed or rendered diagnoses very late in the disease process.”

In addition to the co-editors, an advisory council of thought-leaders from across the country and multiple academic institutions will guide atlas development and editing. “We have identified both emerging and established experts who have a proven track record in and a passion for diversity and inclusion in dermatology,” said Dr. Friedman.

Dermatologists trained in medical photography will take high-quality images for the atlas at four sites across the U.S. The atlas is planned to be available as an eBook in winter 2020/2021. 

About SanovaWorks

SanovaWorks is the parent brand for its portfolio of products, including the Journal of Drugs in Dermatology, and producer of the ODAC Dermatology, Aesthetic & Surgical Conference, and the Skin of Color Update Virtual 2020 conference.

About Educational Testing & Assessment Systems

Educational Testing & Assessment Systems is publisher of Dermatology In-Review and Next Steps in Dermatology. 

About the GW School of Medicine and Health Sciences

Founded in 1824, the GW School of Medicine and Health Sciences (SMHS) was the first medical school in the nation’s capital and is the 11th oldest in the country. Working together in our nation’s capital, with integrity and resolve, the GW SMHS is committed to improving the health and well-being of our local, national and global communities.

Media Contact:

Allison Sit

[email protected]




By | A Note from Shelley

NEW YORK, (July 22, 2020) –  Shelley Tanner, SanovaWorks CEO/President

The effects of COVID-19 are still manifesting in US households, communities, and markets. The workforce is adjusting to furlough, dismissal, and/or remote worker life. These effects are likely to continue through 2020, and beyond. The long term effects of COVID-19 on the mental health of practitioners and support staff are now part of the conversation and discussion of how we move forward. 


Whether you are on furlough, updating your resume, or comfortable and confident in your current role, communication in the age of COVID-19 looks different than anytime in our history. We are writing the book on how to manage business during a pandemic. The age of COVID and guidelines about safe distancing certainly have changed work life for many people, not only in the US, but across the globe as well. With adjustments to how we “show-up” for work, many companies have now transitioned to operating remotely. New systems and processes are being created to accommodate remote work and establish safe distancing and protection guidelines. 


Effective communication during a global pandemic

Step one for effectively communicating during a global pandemic, make sure you have a good internet provider and a strong connection because you are going to need it. We rely on video conferencing and bandwidth for effective communication more than ever now. If you have connection problems, it’s time to fix them. 

Follow up is essential

Don’t forget to follow up after an interview, a meeting, or a chance encounter with someone in your network. Writing a personal note is essential to remind them of the conversation, to stay at the top of their mind and to stand out from the crowd. You can even go a step further than an email communication with a personal note on a unique one of a kind card. Who does that anymore? You will certainly get someone’s attention with something chosen especially for them. 


When and how

If you are adapting to a remote work life during the pandemic, then you need to know the two most important aspects of communication. Working remotely requires clear communication and expectations. Setting up guidelines for when and how to communicate is important.

Signe Philstrand explains, “It’s not productive to be bombarded with IMs and emails throughout the day, and radio silence can leave you wondering if anything is getting accomplished. Set up a clear plan for when you expect to hear from your staff, or colleagues – for instance, a 15-minute touch-base call every morning, emails returned within 24-hours, or maybe a daily end-of-day report from your staff. Pick the ways that your team will communicate and get everyone on the same tools. You don’t want to have to check numerous places for messages. Decide what is communicated by each. Short, occasional messages are best for IMs, while longer messages can be via email – while longer yet should be done in a conversation by video chat.


As we all make the necessary adjustments to type, frequency, and tools, we should remember, that clear communication is the most effective communication. And don’t forget sincerity and a personal touch go a long way.

Be well,



By | Diary of a Remote Company

NEW YORK, (July 13, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Diary of a Remote Worker

Continuing with our Diary of a Remote Worker series, my longtime colleague, friend, and Medical Director Extraordinaire, Donald Morcone, gives his best survival tips on being a remote worker, and what he’s re-reading from his bookshelf.

Meet SanovaWorks Team Member

Donald Morcone, Medical Education Director

What is your speciality at work? Do you have a super power? Brag on yourself.

Celebrating the success of others.

Who is your work hero or shero? What is their superpower?

My work (s)hero is Miss Luz Figueroa. Her energy is limitless and infectious. Working alongside Luz is a constant inspiration.

How has life during the pandemic changed for you? Stayed the same?

My life has not been overtly effected by the pandemic. I have been working remotely for 7 years, so there has been no transitioning from face-to-face daily work and my M-F routine is not changed. I have been called on to accelerate my work and my workload has substantially increased so my working hours have increased.

What do you miss the most about life pre-pandemic?

I miss being able to read a person’s face, not just listen to what they are saying when enaged in conversation. Interactions with others wearing a mask does not allow me to observe facial queues and a persons lines, wrinkles, etc. tell me so much. I also miss shopping! I have always rewarded myself for a difficult work day by going shopping. I miss the opportunity to physically volunteer. Working remotely is somewhat isolating and I have enjoyed going to an organization and interfacing with others in a volunteer capacity.

What challenges have you and/or your family faced during the pandemic?

I made a major life change in December 2019 by moving to a new home in a semi-rural beach town on Cape Cod. I was just getting settled in to a new way of life, beginning to meet new people and get involved in town live and that was abruptly halted when the shelter-in-place restrictions were imposed. I had several weekend trips planned to visit friends in NYC which have been postponed indefinitely and I have not seen some of my closest friends in 6 months.

What’s your best advice for those people who are brand new to remote work?

Be disciplined. Dedicate a space in your home just for work. Don’t have a television on in the background. Limit your time spent checking personal email, texts, social media. Take breaks. I get so engrossed in what I’m doing that I often skip lunch.

What are your top 3 remote worker survival tips?

First, set a routine for yourself; get ready for work every morning, just as if you were leaving your home (shower, shave, make the bed, wear shoes!). Second, take breaks. And third, set boundaries; do not accept meetings, calls, etc. after respectable work hours and when you close down for the day, do not check email throughout the evening. Those of us who work remotely work longer hours since there’s no commuting time and work is just an arm-stretch away from everything.

What have you mastered about working remote – that you had challenges with at the start – or saw a better way to do?

I have always been a very disciplined worker and employee. I was raised by depression-era parents who instilled a heavy work ethic and inspired dedication to my work and employer. That said, I tend to over-work, so I have learned to set boundaries and balances for myself.

What are you reading for enrichment or just for fun? Work or non-work?

I have not been able to go to the library or book store in several months so I have been re-reading some of the classics on my bookshelf. I just re-read The House of Seven Gables, The Sun Also Rises (I only read it in French, so this was my first time reading it in English!) and Pride and Prejudice.

What’s on the menu? What are your favorite foods that you are indulging in or purely enjoying during this virus spring?

I have always cooked extensively for myself and others on a daily basis and bake several times per week. I’ve been baking a lot of bread (as my expanding waistline shows) and I’ve been churning my own sweet butter in an antique hand-cranked churn. I have started to eat ice cream just about every day and will start making homemade ice cream now that summer is upon us.

Speaking of self care, what do you do to reward yourself after a long week or a personal or professional success?

I am lucky to now be living at the beach. I am 2/10th mile to Nantucket Sound and 1 Mile to the Atlantic Ocean so I try to get down to the beach or town harbor every night. The light, air, and expanse of the ocean offers me a great sense of vastness and renewal. During the winter months I would light a fire in the fireplace, enjoy a glass of cab and zone out.

What is in your Netflix, [Hulu, Amazon, AppleTV, etc.] queue? What are your recommendations? Why?

My guilty pleasure is the soap opera genre. I have been watching a lot of serial-type television on-demand and I’ve just finished 5 seasons of Brothers & Sisters. I can’t wait until Hollywood reopens and The Young and the Restless starts to film.

How do you stay positive?

I remind myself that I have many blessings in my life, some given to me by the universe, and others earned by my personal discipline. I remind myself that my issues and problems are insignificant in the greater scheme of things.

Have you taken up any new hobbies? Learned a new skill?

I have revived my interest in cross stitch embroidery and I’ve been working on a Christmas tree skirt that probably will be finished in 10 years (I’m very slow).  I have also started collecting sea glass on my ocean walks. I now have a large outdoor space and have just planted a pollinator garden.

What are you most grateful for right now?

I am grateful for my physical and mental health, for my steady state of employment, for living in an idyllic environment. I am grateful for my many friendships.

Any other shout outs or closing thoughts?

I am happy to be healthy.  



By | A Note from Shelley

NEW YORK, (July 3, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Communicating with a personal handwritten note or letter is becoming a thing of the past. Fast paced, emoji packed, short text and acronym driven digital communications are the current trends in getting your message out. I’m all for staying current and riding the waves of progress; however, I believe that a personal touch goes a long way. 

Personal and handwritten or unique one of a kind cards 

Either a personal handwritten note with a thoughtful message or a one-of-a-kind card, conveys a wish to cultivate a deeper more meaningful relationship. There are certain types of communications we all know require a more personal touch. Invitations to special events, birthdays, anniversaries, graduation wishes, condolences and messages of sympathy, all require a personal message, from the giver to the receiver. The time and effort taken, in these particular types of communications are always self-evident. 

In my leadership role at SanovaWorks, I am consistently impressed with short meaningful communications from peers, team members, interviewees, and others that I interact with. When they follow up on a meeting, conversation, or interview, with a personal communication that recalls something we spoke of, a promise to reconnect, or just a simple note to check in and say” hi, how are things?”, I experience the value in cultivating that relationship. 

Meet Erika Burnett, CEO & Creative Designer A Single Suggestion

A Philadelphia entrepreneur, Erika is the CEO and Creative Designer at A Single Suggestion. Erika creates handcrafted cards for people who love to make others feel special. 

“A couple years into running the business, I found out that creating cards was relative to my passion for making others feel special and giving their heart something to remember. In other words, I want others to feel, like I feel when someone does something special for me.” – Erika Burnett

Erika’s mission “to rekindle person-to-person intimacy through handwritten notes, one card at a time” is a true inspiration, especially considering the current state of affairs, the need for social distancing and wearing masks. We may need to adjust our styles of communicating now and in the future, but one constant is that the impact of a personal message or note is immeasurable. It’s actually a gift that keeps on giving. Every time you write a sincere, personal communication, in whatever medium you choose, it’s guaranteed to have a positive impact on the receiver. 

Follow Erika and learn more about A Single Suggestion

TWITTER @ASingleSuggest

INSTAGRAM @a_single_suggestion


By | Diary of a Remote Company

NEW YORK, (June 29, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Diary of a Remote Worker

Continuing with our Diary of a Remote Worker series, my longtime colleague and friend, Signe Philstrand gives her best survival tips on being a remote worker, and some extra insight and inspiration for our mental health during this pandemic.

Meet SanovaWorks Team Member

Signe Philstrand, Vice President


What is your speciality at work? Do you have a super power? Brag on yourself.

My job is to support the employees of our company in any way that will benefit them, and move us toward product and company goals. This comes in many forms, be it creating or refining processes, removing obstacles, coaching, training, mentoring, motivating, strategizing approach of projects, making decisions, developing strengths, creating plans to achieve goals, organizing initiatives, upholding morale and company culture, steering toward company strategy–and anything else that arises. My base goal is that people on our staff actually like their jobs, and truly enjoy working for our company, and can be proud of our company. When you have that everything else can fall into line.

Who is your work hero or shero? What is their superpower?

It would have to be Shelley. She really is the epitome of a fearless leader. I know that term is thrown around, but it is the perfect description of her. She is the reason that all of us are here, and that this company is so successful. Period. She’s a pillar.

How has life during the pandemic changed for you? Stayed the same?

As we have been remote for many years, work has not changed a bit in that aspect. We were fortunate to have time to plan and then to hone our remote processes over the years, and we have it down to a science. I can’t imagine all of these companies having to adopt it overnight. I truly believe it is how many companies should be operating, even when this pandemic is over, but it does take planning and effort to make it work right. Outside of the workweek, even though everything is pretty much open, we rarely go out to anywhere public that is inside. We go to the beach minimum several times a week, and ride our bikes, and fish–we always have spent a lot of time outside but now more so, as there is nowhere else to go!

What do you miss the most about life pre-pandemic?

Not wearing a mask! I feel like I am one of the few people in FL that is not opposed to wearing one though. I don’t like wearing one, but I do it because we should. Simple as that. And, I miss live music! A summer without summer concerts and festivals is strange, but they will be back at some point, and we will enjoy them even more. I’ll never take them for granted again.

What challenges have you and/or your family faced during the pandemic?

Again, super fortunate that my job hasn’t been affected, and my husband has a home watch company, keeping an eye on empty houses for snowbirds and second homeowners, so his job is not affected either. The challenges I have faced are what everyone faces: confusion, frustration, irritation, bewilderment, the feeling of it being like a movie, which has worn off now though, and I’m just left with the wondering of what’s the best thing to do, when will this all be over, and what will life look like in the future?

What’s your best advice for those people who are brand new to remote work?

Keep in contact with your team, meet regularly ON VIDEO. Also–train the people you live with that when you are working, you are working. Just as if you were not there and in an office across town. Yes, on the couch or at the kitchen table or on the lanai–you are at work.

What are your top 3 remote worker survival tips?

1) Set crystal clear expectations   2) Organize your online drives so everyone knows where everything is and where everything should be 3) Establish regular status updates and check-ins. And did I mention keep in contact and meet ON VIDEO? Phone calls won’t do it. You have to have the regular facetime in order for it to really work. If you’re not used to it, make yourself get used to it. It’s a key factor in successful remote working.

What have you mastered about working remote – that you had challenges with at the start – or saw a better way to do?

As I talked about in my best advice above–I’ve learned to train the people in my life that just because I am working at home, I am “at work.” I learned to have a strong resolve about it as it’s natural to keep chatting to someone who is in the house with you, and it’s hard to concentrate when someone is doing that. I’ve also learned to sit in places where no one will be walking around behind me, as that can be distracting to others when you are in video meetings. And I move around a lot. I have a number of “work areas” and I like to get a change of scenery. It’s sooo nice to be able to work outside. Take advantage of that perk. Also, regularly get up and stretch, get the blood moving, go outside for a short walk–don’t sit all day.

What are you reading for enrichment or just for fun? Work or non-work?

I just started Gathering of Waters, by Berenice McFadden, from a recommendation. I read a chapter of Comfortable with Uncertainty by Pema Chodron almost every day because it helps to keep me sane and I like the short readings. And when I wake up in the middle of the night and can’t sleep, to distract myself I will read You Think It, I’ll Say It, short stories by Curtis Sittenfeld. Then up next is White Fragility, by Robin DiAngelo. It was on back order at Amazon, but it just shipped.

What’s on the menu? What are your favorite foods that you are indulging in or purely enjoying during this virus spring?

Mangoes are in season and we’ve been eating a lot of them…so good. Our usual fare is fish, which we’re eating even more now as fishing is a good pastime when you’re not going anywhere inside or in crowds. And we live on peel and eat shrimp, another staple.

Speaking of self care, what do you do to reward yourself after a long week or a personal or professional success?

I love a glass or two of Pinot Noir on Friday evenings, right after work. Since the pandemic started and restaurants became a no-no, my neighbors have been meeting in driveways in beach chairs spread apart for cocktail hour, so nowadays I can usually pour a glass and wander outside and find some company to share it with. It puts a period to the end of the week. Or starts the weekend, however you want to look at it. Weekends = beach, and that’s where we unwind and relax. You can always keep driving and find some empty area away from others to put your umbrella.

What is in your Netflix, [Hulu, Amazon, AppleTV, etc.] queue? What are your recommendations? Why?

Netflix: Dead to Me (I love both of those girls); Never Have I Ever (If you love Mindy, that show is so Mindy); Tom Papa – You’re Doing Great (He is so hilarious, probably one of my favorites); I Am Not Okay With This (It’s so great, just try it); Dark (Season 3 just started–if you watch you have to watch it in its original German and read the subtitles, don’t do the dubbing!)

How do you stay positive?

See my answer to self-care above. Kidding! Being outside; Being some-sort-of-active; Meditation.

What are you most grateful for right now?

I am grateful now and always, that Kurt and I like to spend so much time together. I hear of people saying that the divorce rate is going to go up because of Covid. We are the opposite, we are glad for the excuse to just hang out together, the two of us. I’m also grateful for our amazing company and the people in it. I am impressed daily. I am grateful I am one of the people that still has a job, as so many had the bottom fall out beneath them unexpectedly. And I am grateful my colleagues, family, and friends are healthy.

Any other shout outs or closing thoughts?

A shout out to our whole SanovaWorks team–staff members and contractors–each are top pros in their area, and it shows. Our team is incredibly strong and tight. This group has worked together for many years and we know how to work together well. With the changes to our industry that the pandemic has brought, everyone has had to step up to the plate to help fill in gaps. We are so thankful and fortunate to work with the sort of people that can and will do that!


Shelley and Signe


By | A Note from Shelley

NEW YORK, (June 15, 2020) –  Shelley Tanner, SanovaWorks CEO/President

In the wake of the recent murder of George Floyd, and the swell of the social justice movement Black Lives Matter, we are witnessing a watershed moment in time. Things are changing. People are, finally, paying attention. Statues are coming down and confederate flags are banned in the very environment they once flew proudly. Symbols of racism, oppression and hundreds of years of suffering; they are no longer welcome in the “land of the free.”

Many people agree that these actions are welcome — and long overdue. Other steps are being taken to properly acknowledge the history of Black Americans in this country. It’s the right direction, but still a long way to go. Reform and change are necessary, when progress is to be achieved. 



Juneteenth, also known as Freedom Day, Jubilee Day, and Cel-Liberation Day, is an American holiday celebrated annually on June 19, which is commemorated as African Americans’ Independence Day. This pivotal year marks the 155th anniversary of the end of slavery in the United States in 1865.

“June 19th is the anniversary of the reading of the Emancipation Proclamation to enslaved African Americans in Texas, the last Confederate State to have the proclamation announced. It commemorates June 19, 1865, when Union general Gordon Granger read federal orders in Galveston, Texas, that all previously enslaved people in Texas were free. Although the Emancipation Proclamation had formally freed them almost two and a half years earlier, and the American Civil War had largely ended with the defeat of the Confederate States in April, Texas was the most remote of the slave states, with a low presence of Union troops, so enforcement of the proclamation had been slow and inconsistent.” Wikipedia

Currently, forty-seven of fifty US states recognize 6/19 as Juneteenth, either in the form of a state holiday, ceremonial holiday, or a day of observance. As we have seen these past weeks, change is happening, so we can expect the other states to fall in line with this recognition that is long overdue.

This year and every year going forward, SanovaWorks and its affiliates will acknowledge Juneteenth as a company wide holiday. SanovaWorks isn’t the first company or organization to commemorate Juneteenth, but we hope to inspire other businesses in Dermatology and other professional communities to follow suit.

Juneteenth Celebrations

Johnson House is holding a Virtual Juneteenth Celebration

Johnson House is of historical significance because it was a stop on the Underground Railroad that functioned to transport runaway slaves from the South to the North where they could be free. Harriett Tubman, an Abolitionist, is reported to have visited the Johnson House.

Food for the Body, Food for the Soul

Black Heritage Trail New Hampshire

Live Streamed Cooking Demonstration, African Drumming Live Streamed from the Portsmouth African Burying Ground, A Virtual Concert, & A Virtual Community Dialogue Featuring Special Guest Adrian Miller

I encourage you to do a search to find a Juneteenth Day celebration that inspires you to take part.

As I personally take a very long pause and acknowledge my own privilege and lack of awareness, in this age of radical and needed change, I encourage my Team, and anyone reading this, and anyone I encounter, to celebrate and acknowledge Juneteenth, a profound day, inspiring hope, and reflection.

Shelley Tanner



Emancipation Proclamation 


By | COVID -19 Resources

NEW YORK, (May 26, 2020) –  – Shelley Tanner, SanovaWorks CEO/President

Getting back to our new normal

While essential workers are still battling a pandemic on the front lines, businesses, and some practices, are engaged in the slow roll-out of the reopening of society. Mental health in the age of COVID-19 remains an increasingly real concern. Some workers are coming off furlough, some dealing with job-loss completely, some experiencing fear of job-loss, and most everyone experiencing some form of depression and anxiety.


This webinar was previously recorded on May 13th, 2020

Colleagues and thought leaders examine the emotional and logistical impact of COVID-19 on employees. Panelists discuss job loss, mental wellbeing, employee’s top concerns and communication surrounding the global COVID-19 pandemic. Experts discuss ways to offset anxiety and depression, steps to take care of your emotional well-being and logistical challenges such as homeschooling and balancing the ever-changing priorities during this crisis. There will also be discussion surrounding manager communication strategies, what works, what does not work and ways employers can calm employee’s fears during the pandemic.


Brandon Thompson (Co-Founder, Careers in Aesthetics & Co-Founder & CEO, BNB Aesthetic Innovations)


Richard G. Fried, MD, PhD (Board Certified Dermatologist & Clinical Psychologist, Clinical Director, Yardley Dermatology Associates)

 John Connors (CEO & President, Jan Marini Skin Research)

 Mark Wilkins (Executive Vice President and U.S. General Manager, Prollenium Medical Technologies)

 Aaron Burton (CEO, Sciton)

 Jenna Mons Anderson (CEO, AccessElite)

Excerpts from the webinar

BRANDON: I lost my job and [Shelley] was just checking on me and we really just said that the most underserved topic in society today, especially in competitive environments like sports as well as in sales and in business, is mental health, and having an optimal mental health. So, that’s why we are on this call today. The people I have on this call –put people first and they have not only been able to pivot and keep their entire teams, and the point of this entire call is to give optimism and hope, but also be empathetic to those that have lost their jobs that have been furloughed, that have fear of job loss, and we’re going to tie all of that in together with Dr. Fried, who is not only a successful dermatology practice owner in Pennsylvania, but also a psychologist which is very rare.


Do you know someone who is clearly having anxiety or depressive symptoms due to COVID-19? 

Nearly 3/4’s of the people said they knew someone who has been impacted by anxiety or depression –“high or extremely high”.

High Impact 61%

Extremely High Impact 13%

BRANDON: [based] on those answers Dr. Fried, you are a Psychologist as well as a Dermatologist and there are so many people that are struggling wiPOth depression, one thing that I know, in business and in sports, a lot of people don’t like to verbalize that they have anxiety or depression. I’ve had a lot of anxiety of the past eight weeks and I’m healthy, I exercise. Due to the fallout of COVID-19, job loss, fear of job loss, being furloughed, and homeschooling, can you give us some insight, from a psychological perspective and your expertise on how to deal with this?

DR. FRIED: [anybody] that says they don’t struggle with anxiety, don’t struggle with depression, with feelings of inadequacy…. [T]hat’s Human Condition. COVID-19 is a freight train out of the blue, of uncertainty, we have no clue, short-term and long-term, where it’s going– everything gets amplified times 100….[The] advice is to realize that every one of these emotions and feelings of inadequacy are ubiquitous; and we have to join the crowd and say, okay where do we go from here?, from the imperfect ‘me’?. Where do we go from here, to try to get back control. And the feeling that they can’t, and that’s the battle we all had before COVID-19, and it’s just become so markedly amplified now.

BRANDON: Jenna, you’re the only female CEO on our call. Juggling is not easy. A lot of companies are empathetic. You have two toddlers and a newborn, and you’re a CEO of a company. Tell us how you’re juggling and how you’re dealing with stress.


Do you have children that are being homeschooled right now?

YES 55.56% 

JENNA MONS ANDERSON: I’ll start off by saying there’s no perfect way to do it and it’s a balancing act. You do the best you can, you get up everyday put a smile on your face and do it again. Some of the things that work for me, they won’t work for everyone. I need structure. My family needs structure. We have a schedule and we do our best to follow that plan. We get active. I’m a big believer in activity.  I told my team from the beginning to take 30 minutes everyday to do something, walk, run, yoga, meditate. Also have compassion for yourself. I fail everyday at something. Or at least we feel like we fail. Having compassion during this time. Nobody is an expert at a pandemic. Communicate. I talk a lot about how key communication is. We probably haven’t spent this much dedicated time with our spouses – ever. When you are trying to raise a family and work from home during a pandemic. Don’t try to “keep up with the Jones'”, I see a lot of posts about people taking up a new hobby or learning to cook. I mastered sanity. 

BRANDON: This question goes to Mark Wilkins. Is the role of the rep going to change? Are we going to continue letting sales reps into the office? Team members who know we are still dealing with COVID-19.

MARK WILKINS: We’re obviously in a time of change and will be dealing with COVID for quite a while. I think everyone can agree to that fact. As a company and personally, is know that there’s going to be a significant amount of change and with that comes uncomfortable times. We need to pivot toward that change and look at it as an opportunity to improve. Office calls are going to change for many practices. The role of the sales representative is not going away. The sales reps on this call can take solace that it’s not going away. Our company thinks we have the best product in our space, but it doesn’t sell itself. Having people know that, looking at the adjustments that a clinic has to make themselves, is very important. They’re all going to manage their business very differently. Some may have staggered appointments, some may have meetings in the parking lot. We worked over the past eight weeks training our people how to have remote meetings. How can we bring value to the clinic in a very very different environment? One of the things we’ve done to help prepare our team is to let them know change is here and could be for years. There’s a lot of uncertainty around that. Each situation is going to be different. They need to learn how to pivot. Understand the unique situations per each clinic. When we do that and are transparent with our team we remove a lot of anxiety. Their safety is the most important.

Silver linings

Each of the panelists agreed that despite the great tragedy, stress, anxiety and difficulties, there had been obvious silver linings. Whether a renewed optimism for their own practice and work, or spending valuable time with family, each person has a bright side they have chosen to acknowledge and focus on. This unanimous recognition that in the face of great suffering there is always a silver lining, was the perfect way to end the session.


COVID-19: The Invisible Impact on Dermatologists and Dermatology Practices

COVID-19: The Invisible Impact on Team Members


By | A Note from Shelley

NEW YORK, (June 3, 2020) –  Shelley Tanner, SanovaWorks CEO/President

The below was sent to the employees of SanovaWorks.

This is an issue we should all be aware of, we should all be engaged in, and we should all be actively fighting together against for a solution. Each company, as a collective of humans, has a responsibility to do everything we can to protect our fellow humans and ensure that we all have access to the things we hold dear. We cannot stand by knowing that our fellow Americans are being targeted unjustly from all angles.

On the heels of the global and national devastation of the coronavirus pandemic, we are witness to the glaring evidence of an epidemic that has existed for hundreds of years in the USA, and that is the systematic racism and injustice against black Americans. The devastation that results from this affects lives in literally every facet: education, careers, health, families, finances, safety, etc.

The pandemic unveiled in clear numbers the disparity between black and white communities in this country, where only 13% of the population are African American, yet represent 23% of the deaths. In some states, like Georgia, African Americans make up little more than 30% of the population, yet almost 50% of deaths are from within this group.

On May 25th this year George Floyd, a black man from Minneapolis who is also a brother, a cousin, a nephew, a friend, a boyfriend, a son, and a fellow human, was murdered in a horrific incident that has reinvigorated people to stand up and say that this is not acceptable, spurring the nationwide protests that are not only just, but also necessary to demand change for a reality that has been accepted through complacency and inaction.

What can we do?

I, for one, have not done nearly enough and in this I am and have been the problem.

For our employees who are impacted by this, we need to support you. As a team and your friends we are here to back you up.

If you don’t already know how you can personally help, I hope you will take the time to learn what we can all be doing at this time to be a part of the solution. You might feel helpless or overwhelmed by this matter, and feel like there is nothing you can do, but this is part of the problem. Doing nothing is a choice and an action. The support we show for one another matters. One of my friends sent me this article on the weekend, for which I was extremely grateful, as it outlines many things we can all be doing for racial justice.

READ What White People Can do for Racial Justice

President Barack Obama

On June 1, President Obama published an article on how he believes we can use what is happening now as a turning point for real change that is definitely worth the read. In this article there is a link to a very detailed report and toolkit developed while he was in office by the Leadership Conference on Civil and Human Rights, along with a dedicated site of resources and organizations to learn about and get involved with.

READ How to Make this Moment The Turning Point for Real Change

Grassroots Organizations

Below is a list of grassroots organizations supporting this cause. I have personally donated, and I encourage you all to consider doing the same. There are many more that I have read about and perhaps that speak to you more personally. I encourage you to look up some of these groups and read about what they are doing.

On Wednesday June 3rd

We as a company will take a moment of silence at 1:30pm ET to reflect on these injustices, and how we personally might help. I would like us all to pause together and show solidarity. For those who choose to sit on their own, know we are with you.

Going forward

I am committed to ensuring that this is not the end of the conversation for SanovaWorks. We are committed to increasing our network and recruiting to include a bigger pool of qualified candidates of color and expanding leadership roles to Black candidates. Stay tuned for more information and please get in touch with me directly if you have thoughts on this. I welcome all ideas and feedback.

And finally. To ALL of our friends of color: know that we see you, we appreciate you, and we will do everything we can to support you.

Shelley N. Tanner

@NAACP on Instagram

Letter to State & Local Representatives – Share by SanovaWorks Team Member, Lindsay O’Connor.


By | A Note from Shelley

NEW YORK, (May 26, 2020) –  – Shelley Tanner, SanovaWorks CEO/President

Everything has changed; and it will never be the same. How we adapt and move on will determine many things about our future personal, and professional lives. SanovaWorks has been a 100% remote company for many years now. While many things about our focus and priorities have changed, the thing that hasn’t changed is our adaptability and our success with a flexible and remote work culture.

See our Diary of a Remote Company Series

Now that we are well into month three of social distancing and quarantine guidelines, the physical and mental impact of the worry, and anxiety, are being felt across our industry and many others. Companies are responding with increased internal support, and available resources for their employees. In the uncertain world we currently live in, mental health is a major concern for many people. With all the added worries, and concerns of financial, and physical health, you have a recipe for mental and physical suffering, in the form of stress. 

SanovaWorks and the Mental Health Support Plan

Managing stress in healthy ways is an ongoing conversation at SanovaWorks. We have implemented several initiatives that offer tools that are designed to reduce stress and give our Team time to recoup, so they are never feeling that work is too much for them to handle, with all that life is demanding, right now. 

Guided Meditation – SanovaWorks offers guided and recorded meditations for use by all teams at all times.

Mental Health Day – SanovaWorks closed the company for a day in May and will close for a day in June. It really meant so much to our Team to be able to turn off their notifications, not have to check email, and just relax and properly rejuvenate. 

COVID -19 Resources – SanovaWorks provided a resource document with a variety of links and information for adults and parents and we also made sure our team knew to where to look for their local resources.  

Flexible scheduling – We already have a very flexible culture for schedules. Our Team isn’t bound by a 9 – 5 routine, however we moved meeting schedules to ensure that all people who had a restricted schedule because of COVID-19 were able to work around their specific needs.

Giving back to the dermatology community

In response to COVID – 19 the Journal of Drugs in Dermatology (JDD) in partnership with SanovaWorks, Derm In-Review, Next Steps in Derm, ODAC and Skin of Color Update, hosted two webinars that are specific to the topic of mental health. 

COVID-19: The Invisible Impact on Dermatologists and Dermatology Practices

COVID-19: The Invisible Impact on Team Members  

The Invisible Impact on Dermatologists and Dermatology Practices was moderated by Richard G. Fried, MD, PhD (Board Certified Dermatologist & Clinical Psychologist, Clinical Director, Yardley Dermatology Associates); and included panelists Evan Rieder, MD (Board Certified Dermatologist & Psychiatrist, NYU Langone Health); Paul Jarrod Frank, MD (Chief Medical Officer & Founder, PFRANKMD), and Melissa Kanchanapoomi Levin, MD (Founder, Entière Dermatology).

As Dr. Fried explained COVID – 19 is having an invisible impact, “[the] invisible virus, visible virus, the invisible impact. It’s almost an ironic thing that COVID – 19 is so invisible yet stepping into [NYC] or other major cities throughout the states and beyond, it’s quite visible– invisible virus but stepping into the psyche and into the functional status of some many clinicians– it’s invisible, but very very visible.”

Dr. Evan Rieder, Board Certified Dermatologist & Psychiatrist, NYU Langone Health gave the following tips along with insight and encouragement to our audience.

If you are stressed out : 

  1. Dedicate time to worry – 20 minutes a day, and start a worry journal.
  2. Limit exposure to things that increase worry, example, limit news, certain people and social media and other triggers.
  3. Identify productive vs unproductive worry, i.e, what you can change and what you can’t change – paying a bill vs. the nature of the corona virus, what’s happening to economy who is wearing a mask. 
  4. Try not to compare yourself to others – hard to do, limit stressors like social media that foster comparison.
  5. Exercise
  6. Limit sugar and caffeine
  7. Slow down your breathing
  8. Practice mindfulness, and meditation
  9. Pilates or yoga
  10. Aroma therapy or a simple skin care experience of mindfulness

Other ways to free your mind of anxieties and unproductive worries are apps like Insight timer, and others that use guided imagery to lead the user to experience the beach, mountains or wherever you like. 

A unique and sobering perspective from our Derm community

Dr. Paul Jarrod Frank, Chief Medical Officer & Founder, PFRANKMD shared his tips for our listeners. Dr. Frank contracted and recovered from COVID – 19. His experience and unique perspective, and insight were a sobering addition to the panel. Dr. Frank’s advice to people listening was to always appreciate and focus on your teams. “It’s important to streamline your practice.” and build emotional slack and protection for yourself. Keep more money in the bank and have team leaders. 

What’s your silver lining?

Each experience of adversity is an opportunity to find a silver lining. Regarding COVID – 19, Dr. Frank stated that streamlining of patient care with no over booking, and no crowed waiting rooms is definitely a positive result.

Dr. Melissa Kanchanapoomi Levin, Founder, Entière Dermatology in New York City had to shut down her new practice due to COVID – 19. Dr. Levin shared her thoughts on the positive impact that COVID – 19 has had on the environment, sustainability, and the resultant ‘slowing down’ that has occurred across the world. 

My silver lining

My personal silver lining is an increased feeling of gratitude for all of Team Sanova. Our Team has risen to the occasion. While I know that our small company has felt the personal and professional impact of COVID – 19, I also witness the level of resiliency that each Team member exhibits. I’m proud to lead this team.

Shelley Tanner,

CEO/President SanovaWorks

Watch both webinars 

COVID-19: The Invisible Impact on Dermatologists and Dermatology Practices 

COVID-19: The Invisible Impact on Team Members  





By | A Note from Shelley

NEW YORK, (May 12, 2020) – Shelley Tanner, SanovaWorks CEO/President


It’s always difficult to say goodbye to a coworker and friend. Janel Doyle, you will be greatly missed, and we wish you much happiness in your new venture. Janel embodies the ability to balance professionalism with fun. These two traits are evident in all that Janel does. She is a wonderful advocate for clients, representing their needs and wishes across our entire organization, and has been a pillar of strength for the brands she represents. 

Janel was so good at her job she was hired twice for it! 

Janel is a rare individual who takes every goal and challenge head-on. She is a skilled sales professional and has shown the dermatology client community all the things that ODAC, SOCU and SanovaWorks accomplishes or plans to accomplish. 

Over the years, Janel has developed and maintained close relationships with our clients. Each year, growing those relationships stronger and deeper. She is very engaging and talented. We have watched her deal with some very difficult situations. Throughout all, she was able to maintain the highest level of industry trust, evident through repeat and increased business.  

[Janel] the passion and enthusiasm you bring to every project is palpable! Wishing you lots of luck and happiness in your new adventure! 

The thing that stands out about Janel Doyle the most is her strong professional demeanor – her ability to stay smooth, level-headed, and polished at all times, even in the stressful setting of a conference. Her sales ability and how well she connects with clients is really her claim to fame, and her new team is lucky to get her! 

Janel will be missed at SanovaWorks.

Shelley Tanner, CEO / President, SanovaWorks


By | A Note from Shelley

NEW YORK, (May 7, 2020) –  – Shelley Tanner, SanovaWorks CEO/President

COVID-19 continues to be a major pandemic which is changing they way we live and work. Our company, SanovaWorks, is responding by hosting webinars and sharing what a working at remote company is like from an employee’s point of view.

Additionally, companies in the dermatology industry are playing a role in the fight against COVID-19. From researching possible treatments and vaccines to modifying production lines for essential products, the following is a listing of dermatology companies and their COVID-19 efforts. Read more about each individual companies efforts at Dermatology Industry Joins Fight Against COVID-19 on Next Steps in Derm.

As we continue to fight the pandemic together by social distancing, washing our hands, and staying home, we can all  be grateful for the front line workers who we can all agree, are doing the hardest and most compassionate jobs in the world right now. Thank you for your selfless and tireless work to care for the sick and dying.

Best wishes to everyone. Stay safe and healthy.

Shelley Tanner







By | A Note from Shelley

NEW YORK, (Apr. 21, 2020) – Shelley Tanner, SanovaWorks CEO/President

For most people, their entire world has changed overnight. We are in around week 5 of the global pandemic since its impact started rocking the inhabitants of the US. Almost all of the nations citizens are under some kind of “shelter in place” order to minimize risk of disease spread, and ultimately the toll that the impending wave of sickness, suffering and death that the COVID-19 virus would bring. Kids aren’t in school. Parents are now home-schooling while working. The degree of separation between each one of us and a COVID-19 death or critical illness is rapidly decreasing. Millions of people have lost their jobs, and for those who still have jobs, there is certainly some kind of anxiety attached to the conditions under which they are now working. Among the many professions and jobs that are considered “essential services”, are all healthcare workers. Whether they are on the frontlines or not, they are stepping into daily risk simply because of the nature of their work. 

And what is the result of all of this? Anxiety. Fear. Depression. Anger. Emotions are high and many people do not know either how to deal with these new intensified feelings, nor do they have a clear understanding of the ripple effect left on the other side of them acting out of any of these particular feelings. 

JAMA recently reported:

“The worldwide COVID-19 pandemic, and efforts to contain it, represent a unique threat, and we must recognize the pandemic that will quickly follow it—that of mental and behavioral illness—and implement the steps needed to mitigate it.”

The Mental Health Consequences of COVID-19 and Physical Distancing The Need for Prevention and Early Intervention

SanovaWorks Initial Response to COVID-19

During the initial wave of uncertainty that hit my network of friends, colleagues and peers, SanovaWorks decided to bring together panels of various healthcare practitioners to help aid the anxiety that was boiling up through opening conversations that would help guide people. To date, we have completed four panels on various important topics in which no-one received compensation. Each is given and received as an offering to the community it served.

During promotion of our webinars, our choice of topics and panelists have come under scrutiny in a private, closed social media group.  Emails and messages were sent to our staff that included emotionally charged language.

How Do You Respond to Negative Feedback?

I would say that the number one response in this kind of situation is to listen and inspire dialogue. By email, we have requested dialogue with every single person who has reached out. Although many have not responded, we continue to appreciate those that have.

In addition to listening, it is important to acknowledge the other party’s opinion and feelings. Acknowledging does not mean agreeing, but it does say “I hear you, and I respect that you have this opinion and these feelings”.

You do not have to apologize for doing things you believe in, but you can apologize for any issues that have been experienced by the other party as a result. Of course we did not intend that any action would result in suffering for the other party, and an apology is appropriate for unknown ripple effects like this. Any apology you give should be one hundred percent authentic or it isn’t worth saying at all.

Above all you must be respectful and kind. This should be “table-stakes”.

How Can You Learn from Feedback?

When marketers ask their target market research questions, while tantalizing to the ego, they are not looking for glowing recommendations. They are looking for the truth. Even if you do not agree with a person’s opinion, one piece of feedback can represent the opinion of more than just that one person. I would expect that leaders are grateful that some people are willing to stand up and verbalize their thoughts, giving insight to the market that would otherwise stay hidden. When someone in your market complains to you about something, as mentioned above, listening is the best course of action. 

I live my life by the following advice that was shared by a very wise person I know:

If someone insults you and it is false, you should ignore them.

If someone insults you and it is true, you should thank them.

We should always be open to hearing what the market has to say. Their insight will prove valuable to navigate some of the complex business challenges you face. 

How Can You Protect Your Teams

Many of SanovaWorks employees; have spouses who have lost jobs, are isolated in other parts of the country, have suddenly become full time carers for young children and have home-school responsibilities. While they all still have their jobs, they have uncertainty in general because we cannot make promises given the uncertain nature of things, are working on all the programs we were working on before the pandemic, but now to survive as a company, we are all working on additional programs. Our previous brick and mortar office location was in New York City, so many of our employees are located in that area–the global epicenter of the pandemic.

Add the recent feedback calling into question our decisions to facilitate a webinar for a group of heath care practitioners, that we had agreed to support, it makes an already bad day, week, or month, into an even more overwhelming situation.

What you can do is keep everyone informed. Do not let the rumor-mill increase any feelings of tension. You should state your position with regards to the matter by giving them basic facts, and an open line of communication to discuss the matter further. And you should reiterate the most important facets with points such as:

  • We always listen to others
  • We do not tolerate bullying and disrespect
  • We should let people experience us by example and our integrity
  • We believe all healthcare practitioners need and are entitled to appropriate education 

As I reflect on the past weeks, and months, I can say that there has never been a moment that I did not feel hopeful– and ultimately that hope is that this global crisis gives each of us the opportunity to grow as human beings, citizens, leaders, and employees.  

Shelley Tanner, 

CEO/President SanovaWorks


Flexible work at SanovaWorks


By | Diary of a Remote Company

NEW YORK, (Mar. 26, 2020) – Shelley Tanner, SanovaWorks CEO/President

The pandemic caused by the spread of the COVID – 19 has changed the way we live, they way we socialize and the way we do business. When we feel helpless in the wake of a national tragedy or a natural disaster, not unlike the way many people are feeling right now, full of anxiety and worry; we can try to offer practical help. That’s what we are doing at SanovaWorks. While many companies are struggling to “get up to speed” on a remote workforce, SanovaWorks has been 100% remote for many years.

Follow our Diary of a Remote Company posts to get some insights from Team Sanova.

When I asked the Team what insights they can share to help other companies that are transitioning to a remote workforce in response to the pandemic, Karin spoke specifically to the need for patience when dealing with technology and varying skill levels and experience. I think her advice is worth sharing.

Karin Beehler, Executive Editor

Patience and understanding – Everyone has different levels of technology skills

Their area of work may be different and require different types of technologies and knowledge of programs different from the ones you use. Just because they do not understand the program you are using doesn’t mean they are incapable of learning it and getting up to speed. For instance, we encounter many doctors who are not experts at InDesign and Adobe PDF maker and editing tools or web conference software although obviously have other expertise! They may need some tips to get them on track so be willing to share your knowledge in a kind and professional manner. Be patient and understanding about other people’s learning curve and encourage their ability or interest to learn a new program. 

Where there is a will, there is a way

We can do this! It might not be perfect, and it can be frustrating when “all the best laid plans of mice and men often go awry” but determination, patience, understanding, tolerance, and persistence will pay off. Sometimes conference calls don’t work out because someone can’t log on, or there is a major update needed, or a virus, or a crash, black-screen, files lost, files not found. These are just the normal obstacles of the work from home environment, like trains not running or printer is jammed, like with an office workplace. We do what we can to avoid them, but they happen so just accept and move on, find a work-around.

As my mother says, “you may not know what you want, but you know what you don’t want.” If one tech solution doesn’t work, stick with it until you find another one that is better. There is no one-size-fits-all but there are usually work-arounds that suit most people. Don’t get frustrated and sabotage your goal, and don’t give up.


See our post on generational learning for more insights on differences in learning styles.

video conference


By | Diary of a Remote Company

NEW YORK, (Mar. 26, 2020) – Shelley Tanner, SanovaWorks CEO/President

In the wake of COVID 19, I wrote a article about the Top Immediate Needs of a Remote Employee

Regular communication through video conference calls was at the top of my list. I asked the team what their thoughts were and received a great response from Nick.

Nick Gillespie, Assistant Publisher

Use video conference tools, not the phone.

Sometimes staff can feel that it’s an imposition, but the quality of meetings for those participating via video is infinitely better than just via phone

I would say the most important tip is to embrace the video component of remote working.

People quickly become used to the video interface, to the point where it becomes no different from meeting face to face in the office.

Gaging facial expressions and body language is very important for effective communication.

I think if you are a manager in a company, you should make video attendance mandatory for all. 

Some links about the benefits of face to face meetings (even remote ones):


By | A Note from Shelley

SanovaWorks Sanova Works Logo

NEW YORK (Mar. 13, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

First and foremost, in light of the rapidly evolving global COVID-19 situation, we hope that you and your family are safe and healthy. We send companywide thoughts and prayers to the individuals, families, and other groups who have been impacted by this situation, and hope that things will improve very soon.

While many things are uncertain surrounding this virus, as an organization, SanovaWorks believes in taking action early. We are dedicated to providing the best care and support we can to all our employees and business partners.

We have the extremely good fortune to be functioning already as a virtual company and because of this we hope to be able to provide support and resources to our entire network who might not have the experience we have. Please check our blog for our tips and recommendations for transitioning to and being successful in a remote work environment:

In addition to this, in order to protect our teams and others, until further notice, we have issued a complete restriction on all business-related travel. While the CDC has not placed restrictions on domestic travel, they have recently posted travel warnings on their website:

The CDC also provide general recommendations that we should all be following to prevent the spread of this disease:

We will be working diligently as teams to connect with many of you so that we can share some very interesting ways to accomplish our results in this new, virtual environment. We have many years of experience transitioning traditional programs to digital programs, and launching successful virtual programs. Because we are already positioned as a remote company that produces virtual programs, we hope that we are able to support your own initiatives and bridge the gap this global situation has caused.

And last but not least, with a shout out to Jim Collins who introduced me to the Stockdale Paradox in his book Good To Great, we all need to look squarely at the facts, but have confidence that together we will prevail, as we balance realism with optimism.



Shelley and the entire SanovaWorks Team


By | Diary of a Remote Company

NEW YORK (Mar. 11, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

SanovaWorks transitioned into a 100% virtual company at the end 2012 at the same time press was reporting market leaders like Yahoo and Best Buy stopped all remote work at their companies. To the outside world, it seemed like we were making a crazy decision, heading in the opposite direction from global brand in terms of office culture and environment. We were convinced of the many benefits, so without hesitation we transitioned from two floors of a small office building on Park Avenue South in Manhattan, to a completely remote workforce.

I realize that due to the Coronavirus outbreak many companies are forced to transition some or all of their teams into remote teams without a solid plan, and so I felt compelled to share some of my thoughts on this matter.

The main things remote employees need in the short term are:

  1. Access to information immediately
  2. Regular communication
  3. Clear visibility of priority and goals

For this reason, I am including some of my “must-haves”:

  • Use video conference tools, not the phone. It take more internet bandwidth, but it provides a more engaged experience of meetings. If you don’t know what I’m talking about watch this live enactment of a conference call by phone:
  • Use online project management tools for collaboration and project tracking. We use but there are many other options like Asana or Basecamp.
  • Use online file storage for easy access to documents. We use Egnyte, but there are options like Dropbox and Google also.
  • Ask for feedback. Don’t be afraid to ask what people think. Communicate that this is new and you are figuring it out, but want to support your teams and accomplish results in this new environment. Your teams will give valuable insight into accomplishing results.
  • Commute time turns into connect time: With a remote culture – everything can feel like a meeting. Be prepared for a feeling of meeting fatigue and get out ahead of it making meetings meaningful with clear agendas and timekeeping, etc.

If anyone has specific questions please comment on the Linked In post or direct message me and if I can’t answer, I will ask one of my extremely competent virtual team.

Best to all during these challenging times,


ODAC General Sesson Dermatology Conference


By | A Note from Shelley, Uncategorized

NEW YORK (Feb. 27, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

Ask a Boomer, a Gen Xer, and a Millennial about their favorite icon. Considering the word “icon” means different things to different people, the answers will likely vary. An icon is a person of great stature, a Boomer might reply.  A Millennial may point to an app on a smartphone. GenX may request clarification. Communicating with audiences that include multiple generations requires a multidimensional approach. For the first time in history 4 – 5 generations are working together in the workforce.  This presents challenges for human resources, communication directors, and learning and development teams. How do we effectively bridge the gap between generations for generational learning? At SanovaWorks we consider the differences in communication and learning styles among our multigenerational clients. We make sure we hit all the marks when presenting the educational materials through our print, online and in person conferences. Why? Because results matter.

What is a generation?

Wikipedia defines a generation as:

“All of the people born and living at about the same time, regarded collectively.” It can also be described as, “the average period, generally considered to be about thirty years, during which children are born and grow up, become adults, and begin to have children of their own”. 

For the first time in history 4 – 5 generations are in the workforce a the same time. Those generations are: 

  • Traditionalists—born 1925 to 1945
  • Baby Boomers—born 1946 to 1964
  • Generation X—born 1965 to 1980
  • Millennials—born 1981 to 2000
  • Generation Z—born 2001 to 2020

According to a 2015 Pew Research Center survey “just 26% of internet users ages 65 and over say they feel very confident when using computers, smartphones or other electronic devices to do the things they need to do online”.

Teeniors is an inspiration

The startup Teeniors founded by Trish Lopez, pairs teens and young adults with older adults to help them learn technology through one-on-one coaching. This brilliant idea was born out of a personal need when Trish realized her mother needed help.

In this NPR article that first aired on Morning Edition Trish explains, “The intergenerational learning experience is really remarkable and that’s why I always say the main service we provide is not tech support. It is human connection.” 

Millennials are currently the largest group in the workforce. However, considering that in the field of healthcare, practitioners don’t tend to retire early–or at all. Many doctors and nurses continue to work into their golden years. This presents a unique challenge when communicating, educating, and marketing to these individuals. 

Bridging the gap between generations is necessary to effectively get your message out, and educate in the preferred mode or learning and communication style. Doctors aged 75 and 35 consume information in different ways. Print is more appropriate for one age group while email is the preference for the other. One generation uses pen and paper while another uses apps like Evernote

Print vs. Digital, the Great Debate

This article, that first appeared in Education Week in 2014, highlights research that shows greater comprehension when reading is performed via print rather than in digital format. 

“We have to move into the 21st century, but we should do so with great care to build a ‘bi-literate’ brain that has the circuitry for ‘deep reading’ skills, and at the same time is adept with technology,” said Maryanne Wolf, the director of the Center for Reading and Language Research at Tufts University in Medford, Mass.

And this article from the Washington post proclaims, Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally.”

What is Generational Learning?

The various generations have always had their own language, slang and pop culture. But since the technology age has been fully ushered in, generational learning differences are of major consideration when presenting content, data, and learning objectives. Communication channels are also of significant interest across the generations. While one generation prefers emails, another prefers phone calls, and yet another would rather get a text message.

There are key distinctions on how generations in the workforce today learn most comfortably. Baby Boomers were taught in a linear fashion. Gen Xers were taught in pods or modules. Millennials were taught in a more constructivist environment. Examining these differences and finding similarities and opportunities for connecting the generations in the classroom or online is a key component to success.

The subject matters.

Linda Warren explains “Having considered educational trends and computer skills, it’s important to note that the nature of a subject has a lot to do with the way it is taught. For example, some topics have to be taught in a linear manner. Some have definite right and wrong answers while others allow multiple correct options. The subject matter has a lot to do with the way training is structured, regardless of the target audience”

How SanovaWorks Bridges the Generational Gap

At SanovaWorks we offer diverse material and tailor each communication and learning experience so that we reach our unique and niche audiences that span across the generations. We effectively bridge generational gaps using a mix of  print, digital content, email, websites, study tools, podcasts and of course of sold out live conferences.

We cater to individuals who learn by:

  • classroom lecture
  • listening
  • reading
  • taking tests
  • in class participation
  • reflection and feedback
  • highly personalized training
  • on-demand information
  • self-directed that enable them to learn on their own schedule


Barriers to Adoption and Attitudes Towards Technology

Youth Teaching Tech To Seniors Fosters Generational Connections, NPR

Are Learning Differences Between Generations a Myth

Why digital natives prefer reading in print. Yes, you read that right.


By | A Note from Shelley, ODAC

NEW YORK (Jan. 28, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

The SanovaWorks team was at our usual mid January event, The ODAC Dermatology, Aesthetic & Surgical Conference held January 17-20 in Orlando, Florida.

This year we celebrated a sold out conference with over 850 attendees that included US dermatologists, ARTE Scholar residents, dermatology nurse practitioners/physician assistants and industry leaders. The 11 breakout sessions, 12 sponsored sessions,10 live demonstrations, 10 roundtable sessions, and industry supported sessions, each with over 75 attendees and a brand new, 4-hour pre-conference aesthetic workshop with Dr. Shino Bay Aguilera were filled. 

A successful Monday program for 100+ dermatology residents and young dermatologists with hands-on injection training a young dermatology leader and mentorship program that offered seven dermatology residents the opportunity to connect one-on-one with leaders in the various areas of dermatology. 

Outstanding Educator & Mentor in Dermatology Award

The ODAC Dermatology, Aesthetic & Surgical Conference, in partnership with the Journal of Drugs in Dermatology (JDD), honored dermatologist Susan H. Weinkle, MD, with the Outstanding Educator & Mentor in Dermatology Award at the conference. 

It is a pleasure and an honor to recognize the tireless work of exceptional leaders in Dermatology, not only do these dermatology leaders dedicate their entire lives to benefiting patients every day, but after the “work day” ends, they spend countless hours involved in activities to improve the specialty’s future. We congratulate Dr. Weinkle for being chosen for this award. The award recognizes individuals who have demonstrated a long-standing commitment to educating and mentoring the next generation of dermatologists, and who have devoted a major portion of his or her professional life to enhancing the practice and profession of dermatology through education.

“Physicians around the globe have learned so much from Dr. Susan Weinkle,” said dermatologist and ODAC vice conference chair Joel Cohen, MD. “Susan has given all of us in aesthetics so much of her time and energy, and I am honored to present this award to her.”

More About Susan H. Weinkle, MD

Dr. Weinkle is an assistant clinical professor of dermatology at the University of South Florida, Tampa, Florida. She is a past president of the Women’s Dermatological Society and the American Society for Dermatologic Surgery. In addition, Dr. Weinkle is a former committee chair and member of the board of directors of several dermatology organizations, including the American Academy of Dermatology, Dermatology Foundation, and Florida Society of Dermatology and Dermatologic Surgery. Dr. Weinkle is in private practice in Bradenton, Fla., specializing in Mohs Micrographic Surgery and cosmetic dermatology. Her daughter, Allison, will join the practice upon completion of her dermatology residency and fellowships in cosmetic dermatology and Mohs Micrographic Surgery.

The recipient of the Outstanding Educator & Mentor in Dermatology Award, given by the Journal of Drugs in Dermatology, is nominated and chosen through the recommendation of a panel of senior national thought-leaders in dermatology, a committee of dermatology practitioners and several industry leaders.

About the JDD

The Journal of Drugs in Dermatology (JDD), a full-color, peer-reviewed publication indexed with MEDLINE ® /PubMed ® , was founded by dermatologist Perry Robins, MD. Now in its 19th year, it offers one of the fastest routes to disseminate dermatologic information, and is considered the fastest growing publication in dermatology, presenting original articles, award-winning case reports, and timely features pertaining to new methods, techniques, and drug therapy in dermatology, which provide readers with peer-reviewed content of the utmost quality. JDD is available complimentary to US dermatologists, residents, nurse practitioners and physician assistants.  Sign up at

When the SanovaWorks team is in the ODAC zone and we are producing this conference and presenting awards for exceptional work, it is all worth that extra effort and push we give. I want to thank my team, the physicians, exhibitors and everyone who made ODAC 2020 a success.

Planning for ODAC January 15 – 18,  2021 is underway and I look forward to another successful and (SOLD OUT!) conference. Join us as an attendee or supporter.  



Shelley Tanner, President CEO SanovaWorks


By | A Note from Shelley

NEW YORK (Dec. 27, 2019) – A Note from Shelley Tanner, SanovaWorks CEO/President

SanovaWorks had a remarkable year in 2019, and we expect more of the same in 2020. Our products, conferences, and partnerships enjoyed record numbers in growth and sales. Our digital content platforms proved popular among the health care practitioners they aim to serve. SanovaWorks’ commitment to giving back was fueled by our employees’ drive toward more social and ecological responsibility. The SanovaWorks 2020 Vision lays the groundwork for increased numbers and quality technology to deliver the content that is provided for the clients and customers we serve.

ODAC & SOCU had Record Attendance

Our returning conference ODAC Dermatology, Aesthetic and Surgical Conference (ODAC) had a record attendance in 2019 – 850 registered attendees, and is currently registering for our 2020 conference.

Skin Of Color Update (SOCU) showed up with a new name and, not only had record attendance, it “sold out on Broadway”, and proved once again to be the leading dermatology conference in the US. 

JDD & DiR Increased Content Publication

Their partner publications and study programs Journal of Drugs in Dermatology, (JDD) launched a brand new website, manuscript portal, continuous publishing model and relaunched the popular podcast.

Dermatology in Review exam study system launched a new study guide to support study with “Boards of the Future”. Derm in Review also announced a new editorial board.  

Next Steps in Dermatology, the popular lifestyle blog for Derm in Review, has taken off with an online following that has increased since its debut.

SanovaWorks in Partnership with GW

In a partnership with George Washington University, we worked together with the  Cancer Center and Hematology and Oncology (CEHP) department to grow their educational programs and support their ever-growing portfolio of programs. In 2019, with the CME support of CEHP, SanovaWorks produced the conferences Hematology Update 2019, Oncology Update 2019,  and Hematology and Medical Oncology Best Practices 2019, and Hematology and Oncology Online Home Study Program. The leaders in their respective medical fields presented on topics with new and consistently updated information.

Giving Back at SanovaWorks

Giving back to causes and communities that are near-and-dear to our hearts is part of our company culture and creed.  Primarily driven by our employees, our sense of corporate responsibility is notable as well.

As a remote company, SanovaWorks makes an environmental impact every day. By not having a typical “office building” we reduce paper waste, minimize electricity usage, and eliminate commuter transportation pollution. We value being environmentally conscious, as a company and as individuals. 

Environmental Awareness Month

Annually we acknowledge April as Environmental Awareness Month. Employees vote on which eco-friendly organization to donate to.  This year, as a group we picked Natural Resources Defense Council, whose mission is to help protect the air, land, water, and wildlife from forces of pollution. 

Think Green & Get Some Green

Our “Think Green & Get Some Green” competition gives employees the opportunity to share their environmentally-conscious and energy saving tips and resolutions.  The top 3 winners this year included:

  1. always ask for an electronic receipt instead of paper, as it reduces waste and BPA in your system
  2. unplug laptops, microwaves, and other electronics when not in use
  3. install a rain barrel as an easy way to conserve water

Additionally this year we extended to our clients an eco-friendly starter pack, inclusive of a reusable straw, tote bag, and cutlery.

Volunteer Month

Giving back is also our way of engaging on a personal level with our colleagues, which is especially important for building camaraderie and culture at a virtual company.  Every September, we encourage employees to participate in Volunteer Month because we believe that acts of service, in addition to charitable contributions, are hugely impactful. In  2019 we closed the company for a day so that everyone could participate. SanovaWorks employees take Volunteer Day as an opportunity to get together and bond over their shared interests in giving back.

Morris Heights Health Center & SanovaWorks Connection

Annually in December for the past 11 years, SanovaWorks has run a drive to donate toys, books, and coats to Morris Heights Health Center (Bronx, NY). One of our employees worked as an AmeriCorps VISTA at Morris Heights many years ago, where she coordinated the “Reach Out and Read” program. We love partnering with this organization — both to give back to the local community here in NYC and honor the personal connection to our company.

Additionally in 2019 we made a financial donation to an organization, providing new toys to 1,800 NYC families in deep financial need during the Christmas season. This special contribution was the inspiration of another SanovaWorks employee. 

SanovaWorks Shares Our 2020 Vision

After record attendance and sold out conferences, we are in search of larger venue for SOCU and ODAC in the next year. New digital content on the JDD website is coming in 2020….stay tuned! SanovaWorks is expanding our digital media to increasingly provide the content in the formats that health care practitioners want and are engaging with.  

The SanovaWorks 2020 Vision will provide tools that improve the lives of patients by delivering the healthcare education that professional audiences need and want, creatively and strategically.

Luciana Nofal, Vice President of Marketing and Client Relations shares her insights, “A new decade calls for a new approach to healthcare marketing communications. SanovaWorks enters 2020 with data-driven strategies utilizing artificial intelligence, voice search optimization, and social media influencer marketing. SanovaWorks connects the elusive brand experience with engaging, consumable content across print, live and digital platforms.” 

And our Vice President of Operations, Caroline Barrett adds, “In 2020 we will continue to support environmental protective initiatives and organizations, and we’ll continue to encourage and build a culture of volunteering and charity. Just how exactly our support of these causes will manifest will be informed by the ideas and energy of our employees!”

I’m so proud to call SanovaWorks my professional home, and to call my colleagues there my friends.

Cheers to a healthy and prosperous 2020 to our extended SanovaWorks family, our partners, our HCPs and all our clients and customers.

Shelley Tanner, CEO/President,  SanovaWorks

Compassionate Empathy in Action


By | A Note from Shelley

NEW YORK (Nov. 25, 2019) – A Note from Shelley Tanner, SanovaWorks CEO/President

Are listening, empathy and compassion the strong skills needed in leadership today? I think so.

Listening may be hard if you really like to talk!  

Of these strong skills, listening can be a challenge for some leadership. For example, listening may be hard for those who really like to talk. Listening is difficult for habitual interrupters. And listening is practically impossible for the digitally (or otherwise) distracted. However, I’ve found listening is a vital skill that I’ve personally worked hard to perfect. Listening is one of the greatest tools we can employ in business. We are so veiled by our perceptions that it is hard to truly open our ears and minds to what others are saying. For example, “ready to listen” is what Chris Voss says is the most effective way to go into negotiations. Never Split the Difference, Voss’ book, enlightens the readers to listening as the key component in mastering a negotiation.

Here’s a twelve minute video of Chris’ Tedx Talk Never Split the Difference

Empathy and listening go hand in hand. 

How can you be a truly good listener without having an appreciation for the other person’s point of view? Many people (and leaders) bucket empathy in with “soft skills” and mistakenly think of it as “being nice” or trying to “make people happy”. This is far from the truth. In this Forbes article the following quote says it all: 

“Empathy enables you to know if the people you’re trying to reach are actually reached.  It allows you to predict the effect your decisions and actions will have on core audiences and strategize accordingly.  Without empathy, you can’t build a team or nurture a new generation of leaders. You will not inspire followers or elicit loyalty. Empathy is essential in negotiations and sales:  it allows you to know your target’s desires and what risks they are or aren’t willing to take.”

Compassionate Empathy the strongest leadership skill.

Compassionate empathy is leadership strength in action. Recently, New Zealand’s prime minister, Jacinda Ardern remarked that ‘It takes strength to be an empathetic leader’. Moreover, Ardern’s leadership style is an example to follow. Of the three types of empathy, cognitive, emotional, and compassionate; Ardern clearly has employed compassionate empathy in her response to her constituents needs. 

The Cornerstones: Leadership, Listening, Empathy, and Compassion 

SanovaWorks is a company built on the principles of listening, empathy, and compassion. As a remote company, these cornerstones are imperatives in our daily operations. Without first fully listening and tapping into the needs of our teams, we would not be able to provide the highest level of service and products for our clients. Our leadership style ensures job satisfaction, and peak performance for our clients. Win, Win, Win!

Shelley Tanner, President and CEO SanovaWorks

Articles for Reference:  

How Can You Be Sure Someone Is Fit to Be a Leader? It Comes Down to 1 Word

Empathy Is An Essential Leadership Skill — And There’s Nothing Soft About It

Empathy: The Most Important Leadership Skill Needed Today


By | A Note from Shelley

NEW YORK (Nov. 11, 2019) – A Note from Shelley Tanner, SanovaWorks CEO/President

Results Matter in Every Situation

As milestones in life and career approach, I pause to reflect on my past experience. My journey brought me from Australia to New York, with many stops along the way. My story is one of tenacity and a willingness to fight “hard won” battles.  The personal and professional results that ultimately matter the most are the rewards. Results matter is a philosophy that I have adopted across the board. In every situation. Results matter is why SanovaWorks is the leader is our field.

Life and Work: It’s All Experience

My career trajectory is one with a variety of experience and structure. My career turned out to be great training for all that life has thrown at me. Long story short, I’m a cancer survivor. I recently celebrated five years since my diagnosis with friends, family, my SanovaWorks family, and our clients. It was a special evening celebrating life. 

At this surprise party, I’m once again reminded of why I do what I do. My work as President and CEO of SanovaWorks, impacts my employees, their families, as well as our clients, the physicians and healthcare providers. The list is long. I’m truly humbled that I am able to do work that is meaningful.

Recently, I had the honor of attending the Champions for Change Gala held by the Skin Cancer Foundation as a Committee Member and representative of SanovaWorks. This was a great honor for me. Positively impacting the lives of people who are battling cancer is something I strive to do everyday. 

Growing Up Down Under

Born and raised in Australia, my life began Down Under. A certain Warner Brothers cartoon character seems to be our claim to fame in Tasmania; however, my childhood home is where my love of nature, animals, and endless adventure was born. While I never could, or would, deny my Aussie roots, I do currently consider myself a New Yorker, because honestly, I do heart NY. 

Healthcare Got Me into This

As a Registered Nurse in Australia and London, I developed deep compassion for patients. It was also hands on experience in the complex systems that run hospitals. I completed postgraduate studies in Nursing, Health Promotion, and Public Health including a Masters of Health Science. I worked on large-scale government health and wellness programs from the needs analysis stage to implementation and evaluation. Little did I know then that my career would take me in the direction of leading SanovaWorks. 

How Sanova Works 

Seventeen years ago, I was presented with the opportunity to join a start-up healthcare communications provider. The company’s vision and potential were truly compelling, so I accepted and never looked back. Physicians Continuing Education eventually gave birth to SanovaWorks. We are successfully producing materials, web based tools, live, online, and print, CME programs, and podcasts through Sanova Learning, Sanova Publishing and Sanova Live. The SanovaWorks Team is a group of brilliant minds that have a strong work ethic with mutual appreciation and respect. I could not be more proud to be a part of this company.

Did I say that I love being at work and I love our company? A company culture that inspires and gives staff a sense of professional fulfillment and belonging, is one of my most significant and fundamental goals in leading our team

The CEO role was a natural fit. As an RN, I approached every nursing role as if I owned the hospital – always looking for ways to do things better. The results I accomplished included, reducing the disposable waste in operating rooms, and implementing patient assistance programs with the hospital research department. I am passionate about improving products and systems, creating win-win situations, and resolving persistent challenges.

Today, I bring that same commitment to SanovaWorks. We believe that finally, results are what matter and this is at the core of what we do.

Our Results Matter Philosophy

Results matter to us because they matter to our clients and end-users. This philosophy is reflected not only in the work we produce, but in our internal culture as well.  SanovaWorks home office is located in New York, however we have a remote work structure. Our results-oriented work environment maintains flexibility as part of our cultural DNA. Employees are encouraged to work in the way that lets them deliver the best outcome to our clients and the healthcare practitioners we serve. 

We bridge the gaps (and straddle communications channels) in the field of medical education. Our clients are Healthcare professionals that include boomers and millennials. We are experts to speaking effectively to both generations and everyone in between.

SanovaWorks was an early adopter in social and digital marketing to reach millennial and Gen Z healthcare practitioners. We also understand that we reach our more mature audience with print. We are engaging every generation and segment of physicians from residents through retirement preparation. The new and rapidly growing segment of healthcare being managed by Nurse Practitioners and Physicians Assistants are not ignored.

Being a healthcare practitioner means a lifetime of learning. This translates into actively seeking advances in medicine in order to give patients the best care possible. Because the results of healthcare matter, we strive to provide only the highest level of education. We use the power of our communication channels to distribute credible science. 

I welcome the incumbent challenges that will arise as our company adopts new products and services and advanced digital marketing strategies. This is how SanovaWorks maintains and expands its client base.

Work Life Balance

Leading a company isn’t easy. It’s hectic and my schedule is packed. The only way I can make it all happen is by finding time to relax. Writing, travel, and meditation are the activities that I credit with giving me personal clarity, concentration, and a balanced view. This is critical when it comes time for decision making. Results matter is not only my professional philosophy, it’s a philosophy that has carried me through my entire career and personal life. 

Shelley Tanner, President and CEO SanovaWorks

Shelley Tanner and Perry Robins Skin Cancer Foundation Gala


By | A Note from Shelley

NEW YORK (Oct. 24, 2019) A Note from Shelley Tanner, CEO/President

Champions for Change Gala

On October 17th, I had the great honor of attending as a Committee Member for the The Skin Cancer Foundation’s Champions for Change Gala, held at the Plaza in New York.

It was a wonderful evening celebrating The Skin Cancer Foundation’s 40th year of existence, and vital work advancing research initiatives, educational campaigns, and community programs that save lives. With 400 guests in attendance, more than $700,000 was raised. That’s something to celebrate! 

Recognition for Sandy Klein

Shelley Tanner SanovaworksDuring the evening special recognition was given to Sandy Klein, SCF’s 2019 Champion for Change honoree for his ongoing commitment and support of SCF. On behalf of the whole SanovaWorks Team, we celebrate Sandy for this special honor. This year SCF’s Media Award was given to Parents magazine for the article, “Here Comes the Sunscreen” by Leslie Goldman. This award recognizes excellence in print, broadcast and online journalism that addresses skin cancer prevention, early detection, and/or treatment. Thank you to Ms. Goldman and Parents Executive Editor Julia Edelstein for their contribution to skin cancer prevention and early detection.

Skin Cancer Foundation Mission

For 40 years, The Skin Cancer Foundation has worked to educate the public on the importance of skin cancer prevention, early detection and prompt, effective treatment. The dedicated staff works with physician members, corporate partners, directors and donors, to treat and prevent skin cancer and, ultimately, save lives. 

As a cancer survivor, I am hyper aware of the importance of the “what’s that moment”, –like when Susan Manber’s daughter asked about the small white dot on her nose. It was only the tip of the iceberg, in so many ways. For skin cancer, the tip of the iceberg is visible, so be on the lookout and continually ask “what’s that?” 

A Special Thank You

A special thank you to Jane Brody for covering Susan’s story. I was born in Australia and spent the first half of my life there, where a story like Susan’s is all too common. Although skin cancer and melanoma rates in the US are not as high as they are Down Under, most people don’t realize not only how prevalent it is – but how preventable it is! Continually ask “what’s that?” about any skin changes you see; better to ask– if it’s nothing, carry on, but if not, you have early detection. Thank you Skin Cancer Foundation for launching “The Big See” to draw more attention to this.

Except for the year that I was undergoing chemotherapy myself, I’ve been to the Skin Cancer Foundation Gala for the past 15 years or so. My favorite thing about the Gala is seeing a passionate group of people come together to support this worthy cause. Skin cancer touches the lives of everyone. The SCF gala brings together dermatologists, plastic surgeons, and other healthcare practitioners, skin care industry teams, professional and consumer media, journalists, high-profile personalities, patients, family, and philanthropists to work on this common goal. I can say with confidence that as a cancer patient, I felt deep gratitude for everything that came together to provide the level of treatment I was able to access. The Skin Cancer Foundation helps to provide that same level of treatment and support. Thank you, SCF.


Regards, Shelley Tanner