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A Note from Shelley

COMMUNICATING WITH A PERSONAL TOUCH

By | A Note from Shelley

NEW YORK, (July 3, 2020) –  Shelley Tanner, SanovaWorks CEO/President

Communicating with a personal handwritten note or letter is becoming a thing of the past. Fast paced, emoji packed, short text and acronym driven digital communications are the current trends in getting your message out. I’m all for staying current and riding the waves of progress; however, I believe that a personal touch goes a long way. 

Personal and handwritten or unique one of a kind cards 

Either a personal handwritten note with a thoughtful message or a one-of-a-kind card, conveys a wish to cultivate a deeper more meaningful relationship. There are certain types of communications we all know require a more personal touch. Invitations to special events, birthdays, anniversaries, graduation wishes, condolences and messages of sympathy, all require a personal message, from the giver to the receiver. The time and effort taken, in these particular types of communications are always self-evident. 

In my leadership role at SanovaWorks, I am consistently impressed with short meaningful communications from peers, team members, interviewees, and others that I interact with. When they follow up on a meeting, conversation, or interview, with a personal communication that recalls something we spoke of, a promise to reconnect, or just a simple note to check in and say” hi, how are things?”, I experience the value in cultivating that relationship. 

Meet Erika Burnett, CEO & Creative Designer A Single Suggestion

A Philadelphia entrepreneur, Erika is the CEO and Creative Designer at A Single Suggestion. Erika creates handcrafted cards for people who love to make others feel special. 

“A couple years into running the business, I found out that creating cards was relative to my passion for making others feel special and giving their heart something to remember. In other words, I want others to feel, like I feel when someone does something special for me.” – Erika Burnett

Erika’s mission “to rekindle person-to-person intimacy through handwritten notes, one card at a time” is a true inspiration, especially considering the current state of affairs, the need for social distancing and wearing masks. We may need to adjust our styles of communicating now and in the future, but one constant is that the impact of a personal message or note is immeasurable. It’s actually a gift that keeps on giving. Every time you write a sincere, personal communication, in whatever medium you choose, it’s guaranteed to have a positive impact on the receiver. 

Follow Erika and learn more about A Single Suggestion

TWITTER @ASingleSuggest

INSTAGRAM @a_single_suggestion

FACEBOOK.com/ASingleSuggestion

JUNETEENTH

By | A Note from Shelley

NEW YORK, (June 15, 2020) –  Shelley Tanner, SanovaWorks CEO/President

In the wake of the recent murder of George Floyd, and the swell of the social justice movement Black Lives Matter, we are witnessing a watershed moment in time. Things are changing. People are, finally, paying attention. Statues are coming down and confederate flags are banned in the very environment they once flew proudly. Symbols of racism, oppression and hundreds of years of suffering; they are no longer welcome in the “land of the free.”

Many people agree that these actions are welcome — and long overdue. Other steps are being taken to properly acknowledge the history of Black Americans in this country. It’s the right direction, but still a long way to go. Reform and change are necessary, when progress is to be achieved. 

BLACK LIVES MATTER, A MESSAGE FROM OUR CEO

Juneteenth

Juneteenth, also known as Freedom Day, Jubilee Day, and Cel-Liberation Day, is an American holiday celebrated annually on June 19, which is commemorated as African Americans’ Independence Day. This pivotal year marks the 155th anniversary of the end of slavery in the United States in 1865.

“June 19th is the anniversary of the reading of the Emancipation Proclamation to enslaved African Americans in Texas, the last Confederate State to have the proclamation announced. It commemorates June 19, 1865, when Union general Gordon Granger read federal orders in Galveston, Texas, that all previously enslaved people in Texas were free. Although the Emancipation Proclamation had formally freed them almost two and a half years earlier, and the American Civil War had largely ended with the defeat of the Confederate States in April, Texas was the most remote of the slave states, with a low presence of Union troops, so enforcement of the proclamation had been slow and inconsistent.” Wikipedia

Currently, forty-seven of fifty US states recognize 6/19 as Juneteenth, either in the form of a state holiday, ceremonial holiday, or a day of observance. As we have seen these past weeks, change is happening, so we can expect the other states to fall in line with this recognition that is long overdue.

This year and every year going forward, SanovaWorks and its affiliates will acknowledge Juneteenth as a company wide holiday. SanovaWorks isn’t the first company or organization to commemorate Juneteenth, but we hope to inspire other businesses in Dermatology and other professional communities to follow suit.

Juneteenth Celebrations

Johnson House is holding a Virtual Juneteenth Celebration

Johnson House is of historical significance because it was a stop on the Underground Railroad that functioned to transport runaway slaves from the South to the North where they could be free. Harriett Tubman, an Abolitionist, is reported to have visited the Johnson House.

Food for the Body, Food for the Soul

Black Heritage Trail New Hampshire

Live Streamed Cooking Demonstration, African Drumming Live Streamed from the Portsmouth African Burying Ground, A Virtual Concert, & A Virtual Community Dialogue Featuring Special Guest Adrian Miller

I encourage you to do a search to find a Juneteenth Day celebration that inspires you to take part.

As I personally take a very long pause and acknowledge my own privilege and lack of awareness, in this age of radical and needed change, I encourage my Team, and anyone reading this, and anyone I encounter, to celebrate and acknowledge Juneteenth, a profound day, inspiring hope, and reflection.

Shelley Tanner
President/CEO

Resources

Juneteenth.com

Wikipedia

Emancipation Proclamation 

BLACK LIVES MATTER | A MESSAGE FROM OUR CEO

By | A Note from Shelley

NEW YORK, (June 3, 2020) –  Shelley Tanner, SanovaWorks CEO/President

The below was sent to the employees of SanovaWorks.

This is an issue we should all be aware of, we should all be engaged in, and we should all be actively fighting together against for a solution. Each company, as a collective of humans, has a responsibility to do everything we can to protect our fellow humans and ensure that we all have access to the things we hold dear. We cannot stand by knowing that our fellow Americans are being targeted unjustly from all angles.

On the heels of the global and national devastation of the coronavirus pandemic, we are witness to the glaring evidence of an epidemic that has existed for hundreds of years in the USA, and that is the systematic racism and injustice against black Americans. The devastation that results from this affects lives in literally every facet: education, careers, health, families, finances, safety, etc.

The pandemic unveiled in clear numbers the disparity between black and white communities in this country, where only 13% of the population are African American, yet represent 23% of the deaths. In some states, like Georgia, African Americans make up little more than 30% of the population, yet almost 50% of deaths are from within this group.

On May 25th this year George Floyd, a black man from Minneapolis who is also a brother, a cousin, a nephew, a friend, a boyfriend, a son, and a fellow human, was murdered in a horrific incident that has reinvigorated people to stand up and say that this is not acceptable, spurring the nationwide protests that are not only just, but also necessary to demand change for a reality that has been accepted through complacency and inaction.

What can we do?

I, for one, have not done nearly enough and in this I am and have been the problem.

For our employees who are impacted by this, we need to support you. As a team and your friends we are here to back you up.

If you don’t already know how you can personally help, I hope you will take the time to learn what we can all be doing at this time to be a part of the solution. You might feel helpless or overwhelmed by this matter, and feel like there is nothing you can do, but this is part of the problem. Doing nothing is a choice and an action. The support we show for one another matters. One of my friends sent me this article on the weekend, for which I was extremely grateful, as it outlines many things we can all be doing for racial justice.

READ What White People Can do for Racial Justice

President Barack Obama

On June 1, President Obama published an article on how he believes we can use what is happening now as a turning point for real change that is definitely worth the read. In this article there is a link to a very detailed report and toolkit developed while he was in office by the Leadership Conference on Civil and Human Rights, along with a dedicated site of resources and organizations to learn about and get involved with.

READ How to Make this Moment The Turning Point for Real Change

Grassroots Organizations

Below is a list of grassroots organizations supporting this cause. I have personally donated, and I encourage you all to consider doing the same. There are many more that I have read about and perhaps that speak to you more personally. I encourage you to look up some of these groups and read about what they are doing.

https://minnesotafreedomfund.org/

https://www.blackvisionsmn.org/

https://www.reclaimtheblock.org/home

https://www.northstarhealthcollective.org/

On Wednesday June 3rd

We as a company will take a moment of silence at 1:30pm ET to reflect on these injustices, and how we personally might help. I would like us all to pause together and show solidarity. For those who choose to sit on their own, know we are with you.

Going forward

I am committed to ensuring that this is not the end of the conversation for SanovaWorks. We are committed to increasing our network and recruiting to include a bigger pool of qualified candidates of color and expanding leadership roles to Black candidates. Stay tuned for more information and please get in touch with me directly if you have thoughts on this. I welcome all ideas and feedback.

And finally. To ALL of our friends of color: know that we see you, we appreciate you, and we will do everything we can to support you.

Shelley N. Tanner
President/CEO

@NAACP on Instagram

Letter to State & Local Representatives – Share by SanovaWorks Team Member, Lindsay O’Connor.

MENTAL HEALTH IN THE AGE OF COVID-19

By | A Note from Shelley

NEW YORK, (May 26, 2020) –  – Shelley Tanner, SanovaWorks CEO/President

Everything has changed; and it will never be the same. How we adapt and move on will determine many things about our future personal, and professional lives. SanovaWorks has been a 100% remote company for many years now. While many things about our focus and priorities have changed, the thing that hasn’t changed is our adaptability and our success with a flexible and remote work culture.

See our Diary of a Remote Company Series

Now that we are well into month three of social distancing and quarantine guidelines, the physical and mental impact of the worry, and anxiety, are being felt across our industry and many others. Companies are responding with increased internal support, and available resources for their employees. In the uncertain world we currently live in, mental health is a major concern for many people. With all the added worries, and concerns of financial, and physical health, you have a recipe for mental and physical suffering, in the form of stress. 

SanovaWorks and the Mental Health Support Plan

Managing stress in healthy ways is an ongoing conversation at SanovaWorks. We have implemented several initiatives that offer tools that are designed to reduce stress and give our Team time to recoup, so they are never feeling that work is too much for them to handle, with all that life is demanding, right now. 

Guided Meditation – SanovaWorks offers guided and recorded meditations for use by all teams at all times.

Mental Health Day – SanovaWorks closed the company for a day in May and will close for a day in June. It really meant so much to our Team to be able to turn off their notifications, not have to check email, and just relax and properly rejuvenate. 

COVID -19 Resources – SanovaWorks provided a resource document with a variety of links and information for adults and parents and we also made sure our team knew to where to look for their local resources.  

Flexible scheduling – We already have a very flexible culture for schedules. Our Team isn’t bound by a 9 – 5 routine, however we moved meeting schedules to ensure that all people who had a restricted schedule because of COVID-19 were able to work around their specific needs.

Giving back to the dermatology community

In response to COVID – 19 the Journal of Drugs in Dermatology (JDD) in partnership with SanovaWorks, Derm In-Review, Next Steps in Derm, ODAC and Skin of Color Update, hosted two webinars that are specific to the topic of mental health. 

COVID-19: The Invisible Impact on Dermatologists and Dermatology Practices

COVID-19: The Invisible Impact on Team Members  

The Invisible Impact on Dermatologists and Dermatology Practices was moderated by Richard G. Fried, MD, PhD (Board Certified Dermatologist & Clinical Psychologist, Clinical Director, Yardley Dermatology Associates); and included panelists Evan Rieder, MD (Board Certified Dermatologist & Psychiatrist, NYU Langone Health); Paul Jarrod Frank, MD (Chief Medical Officer & Founder, PFRANKMD), and Melissa Kanchanapoomi Levin, MD (Founder, Entière Dermatology).

As Dr. Fried explained COVID – 19 is having an invisible impact, “[the] invisible virus, visible virus, the invisible impact. It’s almost an ironic thing that COVID – 19 is so invisible yet stepping into [NYC] or other major cities throughout the states and beyond, it’s quite visible– invisible virus but stepping into the psyche and into the functional status of some many clinicians– it’s invisible, but very very visible.”

Dr. Evan Rieder, Board Certified Dermatologist & Psychiatrist, NYU Langone Health gave the following tips along with insight and encouragement to our audience.

If you are stressed out : 

  1. Dedicate time to worry – 20 minutes a day, and start a worry journal.
  2. Limit exposure to things that increase worry, example, limit news, certain people and social media and other triggers.
  3. Identify productive vs unproductive worry, i.e, what you can change and what you can’t change – paying a bill vs. the nature of the corona virus, what’s happening to economy who is wearing a mask. 
  4. Try not to compare yourself to others – hard to do, limit stressors like social media that foster comparison.
  5. Exercise
  6. Limit sugar and caffeine
  7. Slow down your breathing
  8. Practice mindfulness, and meditation
  9. Pilates or yoga
  10. Aroma therapy or a simple skin care experience of mindfulness

Other ways to free your mind of anxieties and unproductive worries are apps like Insight timer, and others that use guided imagery to lead the user to experience the beach, mountains or wherever you like. 

A unique and sobering perspective from our Derm community

Dr. Paul Jarrod Frank, Chief Medical Officer & Founder, PFRANKMD shared his tips for our listeners. Dr. Frank contracted and recovered from COVID – 19. His experience and unique perspective, and insight were a sobering addition to the panel. Dr. Frank’s advice to people listening was to always appreciate and focus on your teams. “It’s important to streamline your practice.” and build emotional slack and protection for yourself. Keep more money in the bank and have team leaders. 

What’s your silver lining?

Each experience of adversity is an opportunity to find a silver lining. Regarding COVID – 19, Dr. Frank stated that streamlining of patient care with no over booking, and no crowed waiting rooms is definitely a positive result.

Dr. Melissa Kanchanapoomi Levin, Founder, Entière Dermatology in New York City had to shut down her new practice due to COVID – 19. Dr. Levin shared her thoughts on the positive impact that COVID – 19 has had on the environment, sustainability, and the resultant ‘slowing down’ that has occurred across the world. 

My silver lining

My personal silver lining is an increased feeling of gratitude for all of Team Sanova. Our Team has risen to the occasion. While I know that our small company has felt the personal and professional impact of COVID – 19, I also witness the level of resiliency that each Team member exhibits. I’m proud to lead this team.

Shelley Tanner,

CEO/President SanovaWorks

Watch both webinars 

COVID-19: The Invisible Impact on Dermatologists and Dermatology Practices 

COVID-19: The Invisible Impact on Team Members  

RESOURCES

ALL JDD COVID -19 WEBINARS

RESOURCES FOR ADULTS/PARENTS

GOOD LUCK ON YOUR NEW ADVENTURE

By | A Note from Shelley

NEW YORK, (May 12, 2020) – Shelley Tanner, SanovaWorks CEO/President

FROM ALL US AT TEAM SANOVA

It’s always difficult to say goodbye to a coworker and friend. Janel Doyle, you will be greatly missed, and we wish you much happiness in your new venture. Janel embodies the ability to balance professionalism with fun. These two traits are evident in all that Janel does. She is a wonderful advocate for clients, representing their needs and wishes across our entire organization, and has been a pillar of strength for the brands she represents. 

Janel was so good at her job she was hired twice for it! 

Janel is a rare individual who takes every goal and challenge head-on. She is a skilled sales professional and has shown the dermatology client community all the things that ODAC, SOCU and SanovaWorks accomplishes or plans to accomplish. 

Over the years, Janel has developed and maintained close relationships with our clients. Each year, growing those relationships stronger and deeper. She is very engaging and talented. We have watched her deal with some very difficult situations. Throughout all, she was able to maintain the highest level of industry trust, evident through repeat and increased business.  

[Janel] the passion and enthusiasm you bring to every project is palpable! Wishing you lots of luck and happiness in your new adventure! 

The thing that stands out about Janel Doyle the most is her strong professional demeanor – her ability to stay smooth, level-headed, and polished at all times, even in the stressful setting of a conference. Her sales ability and how well she connects with clients is really her claim to fame, and her new team is lucky to get her! 

Janel will be missed at SanovaWorks.

Shelley Tanner, CEO / President, SanovaWorks

DERMATOLOGY INDUSTRY JOINS FIGHT AGAINST COVID-19

By | A Note from Shelley

NEW YORK, (May 7, 2020) –  – Shelley Tanner, SanovaWorks CEO/President

COVID-19 continues to be a major pandemic which is changing they way we live and work. Our company, SanovaWorks, is responding by hosting webinars and sharing what a working at remote company is like from an employee’s point of view.

Additionally, companies in the dermatology industry are playing a role in the fight against COVID-19. From researching possible treatments and vaccines to modifying production lines for essential products, the following is a listing of dermatology companies and their COVID-19 efforts. Read more about each individual companies efforts at Dermatology Industry Joins Fight Against COVID-19 on Next Steps in Derm.

As we continue to fight the pandemic together by social distancing, washing our hands, and staying home, we can all  be grateful for the front line workers who we can all agree, are doing the hardest and most compassionate jobs in the world right now. Thank you for your selfless and tireless work to care for the sick and dying.

Best wishes to everyone. Stay safe and healthy.

Shelley Tanner

 

 

 

 

 

HOW TO HANDLE PUBLIC CRITICISM ABOUT YOU AND YOUR COMPANY DURING A GLOBAL PANDEMIC

By | A Note from Shelley

NEW YORK, (Apr. 21, 2020) – Shelley Tanner, SanovaWorks CEO/President

For most people, their entire world has changed overnight. We are in around week 5 of the global pandemic since its impact started rocking the inhabitants of the US. Almost all of the nations citizens are under some kind of “shelter in place” order to minimize risk of disease spread, and ultimately the toll that the impending wave of sickness, suffering and death that the COVID-19 virus would bring. Kids aren’t in school. Parents are now home-schooling while working. The degree of separation between each one of us and a COVID-19 death or critical illness is rapidly decreasing. Millions of people have lost their jobs, and for those who still have jobs, there is certainly some kind of anxiety attached to the conditions under which they are now working. Among the many professions and jobs that are considered “essential services”, are all healthcare workers. Whether they are on the frontlines or not, they are stepping into daily risk simply because of the nature of their work. 

And what is the result of all of this? Anxiety. Fear. Depression. Anger. Emotions are high and many people do not know either how to deal with these new intensified feelings, nor do they have a clear understanding of the ripple effect left on the other side of them acting out of any of these particular feelings. 

JAMA recently reported:

“The worldwide COVID-19 pandemic, and efforts to contain it, represent a unique threat, and we must recognize the pandemic that will quickly follow it—that of mental and behavioral illness—and implement the steps needed to mitigate it.”

The Mental Health Consequences of COVID-19 and Physical Distancing The Need for Prevention and Early Intervention

SanovaWorks Initial Response to COVID-19

During the initial wave of uncertainty that hit my network of friends, colleagues and peers, SanovaWorks decided to bring together panels of various healthcare practitioners to help aid the anxiety that was boiling up through opening conversations that would help guide people. To date, we have completed four panels on various important topics in which no-one received compensation. Each is given and received as an offering to the community it served.

During promotion of our webinars, our choice of topics and panelists have come under scrutiny in a private, closed social media group.  Emails and messages were sent to our staff that included emotionally charged language.

How Do You Respond to Negative Feedback?

I would say that the number one response in this kind of situation is to listen and inspire dialogue. By email, we have requested dialogue with every single person who has reached out. Although many have not responded, we continue to appreciate those that have.

In addition to listening, it is important to acknowledge the other party’s opinion and feelings. Acknowledging does not mean agreeing, but it does say “I hear you, and I respect that you have this opinion and these feelings”.

You do not have to apologize for doing things you believe in, but you can apologize for any issues that have been experienced by the other party as a result. Of course we did not intend that any action would result in suffering for the other party, and an apology is appropriate for unknown ripple effects like this. Any apology you give should be one hundred percent authentic or it isn’t worth saying at all.

Above all you must be respectful and kind. This should be “table-stakes”.

How Can You Learn from Feedback?

When marketers ask their target market research questions, while tantalizing to the ego, they are not looking for glowing recommendations. They are looking for the truth. Even if you do not agree with a person’s opinion, one piece of feedback can represent the opinion of more than just that one person. I would expect that leaders are grateful that some people are willing to stand up and verbalize their thoughts, giving insight to the market that would otherwise stay hidden. When someone in your market complains to you about something, as mentioned above, listening is the best course of action. 

I live my life by the following advice that was shared by a very wise person I know:

If someone insults you and it is false, you should ignore them.

If someone insults you and it is true, you should thank them.

We should always be open to hearing what the market has to say. Their insight will prove valuable to navigate some of the complex business challenges you face. 

How Can You Protect Your Teams

Many of SanovaWorks employees; have spouses who have lost jobs, are isolated in other parts of the country, have suddenly become full time carers for young children and have home-school responsibilities. While they all still have their jobs, they have uncertainty in general because we cannot make promises given the uncertain nature of things, are working on all the programs we were working on before the pandemic, but now to survive as a company, we are all working on additional programs. Our previous brick and mortar office location was in New York City, so many of our employees are located in that area–the global epicenter of the pandemic.

Add the recent feedback calling into question our decisions to facilitate a webinar for a group of heath care practitioners, that we had agreed to support, it makes an already bad day, week, or month, into an even more overwhelming situation.

What you can do is keep everyone informed. Do not let the rumor-mill increase any feelings of tension. You should state your position with regards to the matter by giving them basic facts, and an open line of communication to discuss the matter further. And you should reiterate the most important facets with points such as:

  • We always listen to others
  • We do not tolerate bullying and disrespect
  • We should let people experience us by example and our integrity
  • We believe all healthcare practitioners need and are entitled to appropriate education 

As I reflect on the past weeks, and months, I can say that there has never been a moment that I did not feel hopeful– and ultimately that hope is that this global crisis gives each of us the opportunity to grow as human beings, citizens, leaders, and employees.  

Shelley Tanner, 

CEO/President SanovaWorks

 

STATEMENT ABOUT COVID-19, CORONAVIRUS ACTION

By | A Note from Shelley

SanovaWorks Sanova Works Logo

NEW YORK (Mar. 13, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

First and foremost, in light of the rapidly evolving global COVID-19 situation, we hope that you and your family are safe and healthy. We send companywide thoughts and prayers to the individuals, families, and other groups who have been impacted by this situation, and hope that things will improve very soon.

While many things are uncertain surrounding this virus, as an organization, SanovaWorks believes in taking action early. We are dedicated to providing the best care and support we can to all our employees and business partners.

We have the extremely good fortune to be functioning already as a virtual company and because of this we hope to be able to provide support and resources to our entire network who might not have the experience we have. Please check our blog for our tips and recommendations for transitioning to and being successful in a remote work environment:https://sanovaworks.com/2020/03/11/top-immediate-needs-of-remote-employees/

In addition to this, in order to protect our teams and others, until further notice, we have issued a complete restriction on all business-related travel. While the CDC has not placed restrictions on domestic travel, they have recently posted travel warnings on their website: https://www.cdc.gov/coronavirus/2019-ncov/travelers/travel-in-the-us.html?mod=article_inline

The CDC also provide general recommendations that we should all be following to prevent the spread of this disease:https://www.cdc.gov/coronavirus/2019-ncov/about/prevention.html

We will be working diligently as teams to connect with many of you so that we can share some very interesting ways to accomplish our results in this new, virtual environment. We have many years of experience transitioning traditional programs to digital programs, and launching successful virtual programs. Because we are already positioned as a remote company that produces virtual programs, we hope that we are able to support your own initiatives and bridge the gap this global situation has caused.

And last but not least, with a shout out to Jim Collins who introduced me to the Stockdale Paradox in his book Good To Great, we all need to look squarely at the facts, but have confidence that together we will prevail, as we balance realism with optimism.

 

Together.

Shelley and the entire SanovaWorks Team

ODAC General Sesson Dermatology Conference

SANOVAWORKS IS BRIDGING THE GAP FOR GENERATIONAL LEARNING

By | A Note from Shelley, Uncategorized

NEW YORK (Feb. 27, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

Ask a Boomer, a Gen Xer, and a Millenial about their favorite icon. Considering the word “icon” means different things to different people, the answers will likely vary. An icon is a person of great stature, a Boomer might reply.  A Millennial may point to an app on a smartphone. GenX may request clarification. Communicating with audiences that include multiple generations requires a multidimensional approach. For the first time in history 4 – 5 generations are working together in the workforce.  This presents challenges for human resources, communication directors, and learning and development teams. How do we effectively bridge the gap between generations for generational learning? At SanovaWorks we consider the differences in communication and learning styles among our multigenerational clients. We make sure we hit all the marks when presenting the educational materials through our print, online and in person conferences. Why? Because results matter.

What is a generation?

Wikipedia defines a generation as:

“All of the people born and living at about the same time, regarded collectively.” It can also be described as, “the average period, generally considered to be about thirty years, during which children are born and grow up, become adults, and begin to have children of their own”. 

For the first time in history 4 – 5 generations are in the workforce a the same time. Those generations are: 

  • Traditionalists—born 1925 to 1945
  • Baby Boomers—born 1946 to 1964
  • Generation X—born 1965 to 1980
  • Millennials—born 1981 to 2000
  • Generation Z—born 2001 to 2020

According to a 2015 Pew Research Center survey “just 26% of internet users ages 65 and over say they feel very confident when using computers, smartphones or other electronic devices to do the things they need to do online”.

Teeniors is an inspiration

The startup Teeniors founded by Trish Lopez, pairs teens and young adults with older adults to help them learn technology through one-on-one coaching. This brilliant idea was born out of a personal need when Trish realized her mother needed help.

In this NPR article that first aired on Morning Edition Trish explains, “The intergenerational learning experience is really remarkable and that’s why I always say the main service we provide is not tech support. It is human connection.” 

Millennials are currently the largest group in the workforce. However, considering that in the field of healthcare, practitioners don’t tend to retire early–or at all. Many doctors and nurses continue to work into their golden years. This presents a unique challenge when communicating, educating, and marketing to these individuals. 

Bridging the gap between generations is necessary to effectively get your message out, and educate in the preferred mode or learning and communication style. Doctors aged 75 and 35 consume information in different ways. Print is more appropriate for one age group while email is the preference for the other. One generation uses pen and paper while another uses apps like Evernote

Print vs. Digital, the Great Debate

This article, that first appeared in Education Week in 2014, highlights research that shows greater comprehension when reading is performed via print rather than in digital format. 

“We have to move into the 21st century, but we should do so with great care to build a ‘bi-literate’ brain that has the circuitry for ‘deep reading’ skills, and at the same time is adept with technology,” said Maryanne Wolf, the director of the Center for Reading and Language Research at Tufts University in Medford, Mass.

And this article from the Washington post proclaims, Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally.”

What is Generational Learning?

The various generations have always had their own language, slang and pop culture. But since the technology age has been fully ushered in, generational learning differences are of major consideration when presenting content, data, and learning objectives. Communication channels are also of significant interest across the generations. While one generation prefers emails, another prefers phone calls, and yet another would rather get a text message.

There are key distinctions on how generations in the workforce today learn most comfortably. Baby Boomers were taught in a linear fashion. Gen Xers were taught in pods or modules. Millennials were taught in a more constructivist environment. Examining these differences and finding similarities and opportunities for connecting the generations in the classroom or online is a key component to success.

The subject matters.

Linda Warren explains “Having considered educational trends and computer skills, it’s important to note that the nature of a subject has a lot to do with the way it is taught. For example, some topics have to be taught in a linear manner. Some have definite right and wrong answers while others allow multiple correct options. The subject matter has a lot to do with the way training is structured, regardless of the target audience”

How SanovaWorks Bridges the Generational Gap

At SanovaWorks we offer diverse material and tailor each communication and learning experience so that we reach our unique and niche audiences that span across the generations. We effectively bridge generational gaps using a mix of  print, digital content, email, websites, study tools, podcasts and of course of sold out live conferences.

We cater to individuals who learn by:

  • classroom lecture
  • listening
  • reading
  • taking tests
  • in class participation
  • reflection and feedback
  • highly personalized training
  • on-demand information
  • self-directed that enable them to learn on their own schedule

REFERENCES:

Barriers to Adoption and Attitudes Towards Technology

pewresearch.org

Youth Teaching Tech To Seniors Fosters Generational Connections, NPR

Are Learning Differences Between Generations a Myth

Why digital natives prefer reading in print. Yes, you read that right.

ODAC DERMATOLOGY AESTHETIC & SURGICAL CONFERENCE 2020

By | A Note from Shelley, ODAC

NEW YORK (Jan. 28, 2020) – A Note from Shelley Tanner, SanovaWorks CEO/President

The SanovaWorks team was at our usual mid January event, The ODAC Dermatology, Aesthetic & Surgical Conference held January 17-20 in Orlando, Florida.

This year we celebrated a sold out conference with over 850 attendees that included US dermatologists, ARTE Scholar residents, dermatology nurse practitioners/physician assistants and industry leaders. The 11 breakout sessions, 12 sponsored sessions,10 live demonstrations, 10 roundtable sessions, and industry supported sessions, each with over 75 attendees and a brand new, 4-hour pre-conference aesthetic workshop with Dr. Shino Bay Aguilera were filled. 

A successful Monday program for 100+ dermatology residents and young dermatologists with hands-on injection training a young dermatology leader and mentorship program that offered seven dermatology residents the opportunity to connect one-on-one with leaders in the various areas of dermatology. 

Outstanding Educator & Mentor in Dermatology Award

The ODAC Dermatology, Aesthetic & Surgical Conference, in partnership with the Journal of Drugs in Dermatology (JDD), honored dermatologist Susan H. Weinkle, MD, with the Outstanding Educator & Mentor in Dermatology Award at the conference. 

It is a pleasure and an honor to recognize the tireless work of exceptional leaders in Dermatology, not only do these dermatology leaders dedicate their entire lives to benefiting patients every day, but after the “work day” ends, they spend countless hours involved in activities to improve the specialty’s future. We congratulate Dr. Weinkle for being chosen for this award. The award recognizes individuals who have demonstrated a long-standing commitment to educating and mentoring the next generation of dermatologists, and who have devoted a major portion of his or her professional life to enhancing the practice and profession of dermatology through education.

“Physicians around the globe have learned so much from Dr. Susan Weinkle,” said dermatologist and ODAC vice conference chair Joel Cohen, MD. “Susan has given all of us in aesthetics so much of her time and energy, and I am honored to present this award to her.”

More About Susan H. Weinkle, MD

Dr. Weinkle is an assistant clinical professor of dermatology at the University of South Florida, Tampa, Florida. She is a past president of the Women’s Dermatological Society and the American Society for Dermatologic Surgery. In addition, Dr. Weinkle is a former committee chair and member of the board of directors of several dermatology organizations, including the American Academy of Dermatology, Dermatology Foundation, and Florida Society of Dermatology and Dermatologic Surgery. Dr. Weinkle is in private practice in Bradenton, Fla., specializing in Mohs Micrographic Surgery and cosmetic dermatology. Her daughter, Allison, will join the practice upon completion of her dermatology residency and fellowships in cosmetic dermatology and Mohs Micrographic Surgery.

The recipient of the Outstanding Educator & Mentor in Dermatology Award, given by the Journal of Drugs in Dermatology, is nominated and chosen through the recommendation of a panel of senior national thought-leaders in dermatology, a committee of dermatology practitioners and several industry leaders.

About the JDD

The Journal of Drugs in Dermatology (JDD), a full-color, peer-reviewed publication indexed with MEDLINE ® /PubMed ® , was founded by dermatologist Perry Robins, MD. Now in its 19th year, it offers one of the fastest routes to disseminate dermatologic information, and is considered the fastest growing publication in dermatology, presenting original articles, award-winning case reports, and timely features pertaining to new methods, techniques, and drug therapy in dermatology, which provide readers with peer-reviewed content of the utmost quality. JDD is available complimentary to US dermatologists, residents, nurse practitioners and physician assistants.  Sign up at JDDonline.com

When the SanovaWorks team is in the ODAC zone and we are producing this conference and presenting awards for exceptional work, it is all worth that extra effort and push we give. I want to thank my team, the physicians, exhibitors and everyone who made ODAC 2020 a success.

Planning for ODAC January 15 – 18,  2021 is underway and I look forward to another successful and (SOLD OUT!) conference. Join us as an attendee or supporter.  

Cheers!

Shelley

Shelley Tanner, President CEO SanovaWorks